Internet Marketing Basics
By Jacob Wissler, Jr.
Internet marketing begins with seven very basics facts. The purpose of this essay is to provide a review of those basics facts, which many people overlook:
1. Your domain name must be easy to spell and remember. A domain name should also contain your most important keywords. If you are a golf course in Houston, Texas the best domain name is not the name of your company. The correct domain name would be GolfHouston.com or perhaps HoustonGolf.com. If someone if looking for a place to golf in Houston, which two words would you expect them to type into Google?
2. The word welcome means nothing, because it is assumed that every customer is welcome. Most importantly, the word welcome takes up vital space in your title tag, which is the most important tag on your website. Search engines expect the title tag to define the site. Use this opportunity to state your product or service and location.
3. You must know who your customer is, and what he (or she) wants. This may seem easy, but many major companies have spent millions of dollars on research to discover they were wrong. In 1982 Cadillac did a large survey and found that 65% of their buyers selected a Cadillac for prestige, while only 27% bought the car because they felt it was a great vehicle. As a result of this survey, Cadillac spent less on ads that stressed quality, and began to issue special "Gold Cards" to identify Cadillac owners when they came in for service.
4. Make your company easy to find. Your telephone number should be on the Contact page. When a consumer is shopping, they want answers now, not an email tomorrow. Many consumers hate to fill out online forms. By providing a direct email link and a telephone number, you are making it easy for a potential customer to contact you, which will greatly increase the odds that someone will do business with you.
5. Unless you are Amazon.com or some other well known major company, do not expect new customers to do business entirely online. Many consumers want to have a chat with you and develop a comfort level before giving up their credit card number to a company they have never heard of. A website is a vital addition to a regular "brick and mortar" business, but few businesses have been able to survive with just a website. At the very least, you need an address and a telephone number, so a consumer can talk to someone.
6. You need a quality website. A website is an essential business tool. This is your image. The website is not the place to cut costs. The public will judge your company based upon what they see. If you want to be professional you must look professional.
7. Your website must be optimized for the search engines. What good is a website if no one can find it on the Internet? You do not need to "register" with search engines and you should never pay a company to "submit" your site, but you do need search engine optimization. This can be done by some top level web designers, but do not assume that a great artist is also great at search engine optimization. If your web designer lacks experience in this area, look for a search engine optimization firm in your community.
The Internet is the marketing tool of the future. In the 1970s people looked in the yellow pages; today they look on the Internet.
Jacob Wissler, Jr.
SEO Houston
Welcom to Internet Marketing Basic-Course contents
Saturday, November 14, 2009
Internet Marketing Basics
Internet Marketing Basics
by Peter DeLegge
Whether you have recently been given responsibility for getting your business on the Web or to handle a pre-existing Web site, there are some general truths (at least in this consultant's eyes) that you should strongly consider.
Do not consider the Internet simply as a place to put your brochures in electronic form. Do not make the mistake of treating the Internet as if it is simply an advertising medium. The Web has more in common with the telephone than print. It is different from traditional media in many respects. Even Internet advertising requires a different approach than off-line advertising. Exploit the Web's unique qualities to provide a richer experience for customers and prospects.
Find out what your competitors are doing on the Web. Spend a few days checking out how your competitors are using the Web. Analyze each site. How does the site help tell the world about that company's products or services; is it easy to use; is it enjoyable to use; does it add value to the company's customer service; is it integrated with the company's other marketing efforts.
Create an Internet business plan and live it. Before starting your company's Web site project, determine measurable goals and objectives for your company's site, establish milestones. Make them both qualitative and quantitative. This may sound obvious, but planning is one of the most neglected areas of corporate Web site management. Your Internet business strategy should be an extension of your company's existing business strategy and well-integrated with everything your company does off-line.
Don't be inconsistent with your off-line brand. Make sure your Web site experience is consistent with your brand image. For instance, is your brand known for superior engineering and being easy-to-use? Make sure your Web site experience is consistent. A recent study found that corporate Web site email responses are highly informal and unbranded.
Email marketing works, but be careful. Email marketing is one of the most effective ways to stay in touch with customers and prospects online. It can also be effective as a direct-marketing device. My advice to B2B marketers, in most cases, do not rent email lists, build your own. Do not rent out your list. Never spam, under any circumstances. Let email subscribers know in advance how often you will send messages and what type of content they can expect. Make messages as targeted as possible; relevancy keeps people listening.
Be sure your Web site is integrated with your company's other marketing activities. Don't make the mistake some traditional companies do and create an Internet effort that is disconnected with your company's off-line efforts. Your Web site should be connected with your company's off-line efforts. This means more than throwing the company Web address in your ads.
Segment and target. Even without sophisticated personalization technology, the Web allows you to easily target your messages, making them more relevant to users. Find out who they are in the least intrusive way possible and then talk to them more personally.
Use your company's Web site to enhance customer service -- especially for prospects who may be researching. The Internet allows your company to stay in touch with its customers and provide them with answers to questions they are likely to ask. Make sure your site makes it easy for your customers to find what they want and communicate with your company. A good corporate Web site helps current customers and develops new customers too. Consider real-time online help systems.
Make your site an information resource for its target markets. Becoming a trusted resource of high quality information for your customers is of tremendous value to your business, in addition, it can help win your company free press and word-of-mouth/mouse.
Do user testing. If you have the budget, do usability testing prior to launching your Web site. Bring in an expert usability group -- don't merely rely on the company that developed your site, bring in another, unrelated usability testing firm. If you cannot afford to do formal testing with a usability group, I would recommend you bring in a usability expert and afterwards, test with several of your customers.
Care about privacy. Even though most users don't bother to read privacy policies, studies show they do care. My guess is that this will only increase over time. Make sure you have a good privacy policy and a privacy statement on your site that is easy to find and customer friendly. Build your privacy policy around your customers' concerns. When it comes to email, never send out unsolicited email (spam), it not only damages your reputation and could get you into hot water, it also has extremely low response rates.
Be ready for inquiries. Most corporate Web sites are horrible about responding to email inquiries, don't let yours be one. Also, be ready for international business inquiries, even if it means telling visitors you don't handle out of country orders.
Outsource areas your company does not have expertise. If you plan on getting real value out of your Web site, outsourcing its development to the right firm is critical. I would recommend that you find a firm with marketing experience, not just designers and computer programmers. Remember that a designer's expertise is in design, a programmer's expertise is in programming and an Internet marketer's expertise is in Internet marketing.
Keeping up with the rapid changes of Internet marketing is a full time job. Find an expert and use him or her. Concentrate your efforts on running your business or handling your professional responsibilities.
Promote Your Web site. There is a popular misconception that Web sites do not need to be promoted. Consider that some of the Web's biggest successes spend about 75% of their advertising budgets on non-Internet media. Having a Web site is like having a toll-free number that's not listed in every phone book...you need to work hard to drive visitors to your Web site. As with any other media, it costs money to make it a success. Plaster your Web site address (URL) everywhere you can -- at trade show appearances, on business cards, stationary, in ads and everywhere else you can think of.
Use Internet advertising where it makes sense. Internet advertising has been pushed as a direct-response device, but the B2B process is far more complex and longer than with B2C. Where a B2C ad may attempt to get a consumer to make a purchase, this is not realistic for high-ticket B2B items. Instead, B2B marketers should consider using Internet advertising to reach targets that regularly use the Internet at the places they often go with ads that feature things like white papers, research, Web seminars and other information that is likely to be of strong interest to prospects.
Give it away free. For B2B marketers, the Internet provides a great opportunity to provide your target markets with high quality intellectual capital that can help position your company as a thought leader in the minds of your target markets.
Continuously analyze your Web traffic and other e-metrics to learn and improve. Find out how people are getting to your site and what they're doing once they get there. Any good Web site statistics software package will tell you how many people are going to your site, what pages they're viewing, what search engines they're coming from and more. If you're using a Web development firm, make sure that they review this with you on no less than a quarterly basis. Find out what's working and what's not. Redesign your site to make it more effective for your users and for reaching your desired objectives (e.g., get leads, sales, etc.). Integrate your on-line and off-line information to provide a more complete picture of customers and prospects.
Peter De Legge is an Internet Strategy and Marketing Consultant with over 10 years of marketing and e-business experience, primarily in the business to business arena. He has held marketing, advertising and e-business strategy positions from medium size to the Fortune 250. To learn more about his services, visit his Web site at http://www.businessmarketing.net.
© Copyright 1999, Peter De Legge. All rights reserved.
by Peter DeLegge
Whether you have recently been given responsibility for getting your business on the Web or to handle a pre-existing Web site, there are some general truths (at least in this consultant's eyes) that you should strongly consider.
Do not consider the Internet simply as a place to put your brochures in electronic form. Do not make the mistake of treating the Internet as if it is simply an advertising medium. The Web has more in common with the telephone than print. It is different from traditional media in many respects. Even Internet advertising requires a different approach than off-line advertising. Exploit the Web's unique qualities to provide a richer experience for customers and prospects.
Find out what your competitors are doing on the Web. Spend a few days checking out how your competitors are using the Web. Analyze each site. How does the site help tell the world about that company's products or services; is it easy to use; is it enjoyable to use; does it add value to the company's customer service; is it integrated with the company's other marketing efforts.
Create an Internet business plan and live it. Before starting your company's Web site project, determine measurable goals and objectives for your company's site, establish milestones. Make them both qualitative and quantitative. This may sound obvious, but planning is one of the most neglected areas of corporate Web site management. Your Internet business strategy should be an extension of your company's existing business strategy and well-integrated with everything your company does off-line.
Don't be inconsistent with your off-line brand. Make sure your Web site experience is consistent with your brand image. For instance, is your brand known for superior engineering and being easy-to-use? Make sure your Web site experience is consistent. A recent study found that corporate Web site email responses are highly informal and unbranded.
Email marketing works, but be careful. Email marketing is one of the most effective ways to stay in touch with customers and prospects online. It can also be effective as a direct-marketing device. My advice to B2B marketers, in most cases, do not rent email lists, build your own. Do not rent out your list. Never spam, under any circumstances. Let email subscribers know in advance how often you will send messages and what type of content they can expect. Make messages as targeted as possible; relevancy keeps people listening.
Be sure your Web site is integrated with your company's other marketing activities. Don't make the mistake some traditional companies do and create an Internet effort that is disconnected with your company's off-line efforts. Your Web site should be connected with your company's off-line efforts. This means more than throwing the company Web address in your ads.
Segment and target. Even without sophisticated personalization technology, the Web allows you to easily target your messages, making them more relevant to users. Find out who they are in the least intrusive way possible and then talk to them more personally.
Use your company's Web site to enhance customer service -- especially for prospects who may be researching. The Internet allows your company to stay in touch with its customers and provide them with answers to questions they are likely to ask. Make sure your site makes it easy for your customers to find what they want and communicate with your company. A good corporate Web site helps current customers and develops new customers too. Consider real-time online help systems.
Make your site an information resource for its target markets. Becoming a trusted resource of high quality information for your customers is of tremendous value to your business, in addition, it can help win your company free press and word-of-mouth/mouse.
Do user testing. If you have the budget, do usability testing prior to launching your Web site. Bring in an expert usability group -- don't merely rely on the company that developed your site, bring in another, unrelated usability testing firm. If you cannot afford to do formal testing with a usability group, I would recommend you bring in a usability expert and afterwards, test with several of your customers.
Care about privacy. Even though most users don't bother to read privacy policies, studies show they do care. My guess is that this will only increase over time. Make sure you have a good privacy policy and a privacy statement on your site that is easy to find and customer friendly. Build your privacy policy around your customers' concerns. When it comes to email, never send out unsolicited email (spam), it not only damages your reputation and could get you into hot water, it also has extremely low response rates.
Be ready for inquiries. Most corporate Web sites are horrible about responding to email inquiries, don't let yours be one. Also, be ready for international business inquiries, even if it means telling visitors you don't handle out of country orders.
Outsource areas your company does not have expertise. If you plan on getting real value out of your Web site, outsourcing its development to the right firm is critical. I would recommend that you find a firm with marketing experience, not just designers and computer programmers. Remember that a designer's expertise is in design, a programmer's expertise is in programming and an Internet marketer's expertise is in Internet marketing.
Keeping up with the rapid changes of Internet marketing is a full time job. Find an expert and use him or her. Concentrate your efforts on running your business or handling your professional responsibilities.
Promote Your Web site. There is a popular misconception that Web sites do not need to be promoted. Consider that some of the Web's biggest successes spend about 75% of their advertising budgets on non-Internet media. Having a Web site is like having a toll-free number that's not listed in every phone book...you need to work hard to drive visitors to your Web site. As with any other media, it costs money to make it a success. Plaster your Web site address (URL) everywhere you can -- at trade show appearances, on business cards, stationary, in ads and everywhere else you can think of.
Use Internet advertising where it makes sense. Internet advertising has been pushed as a direct-response device, but the B2B process is far more complex and longer than with B2C. Where a B2C ad may attempt to get a consumer to make a purchase, this is not realistic for high-ticket B2B items. Instead, B2B marketers should consider using Internet advertising to reach targets that regularly use the Internet at the places they often go with ads that feature things like white papers, research, Web seminars and other information that is likely to be of strong interest to prospects.
Give it away free. For B2B marketers, the Internet provides a great opportunity to provide your target markets with high quality intellectual capital that can help position your company as a thought leader in the minds of your target markets.
Continuously analyze your Web traffic and other e-metrics to learn and improve. Find out how people are getting to your site and what they're doing once they get there. Any good Web site statistics software package will tell you how many people are going to your site, what pages they're viewing, what search engines they're coming from and more. If you're using a Web development firm, make sure that they review this with you on no less than a quarterly basis. Find out what's working and what's not. Redesign your site to make it more effective for your users and for reaching your desired objectives (e.g., get leads, sales, etc.). Integrate your on-line and off-line information to provide a more complete picture of customers and prospects.
Peter De Legge is an Internet Strategy and Marketing Consultant with over 10 years of marketing and e-business experience, primarily in the business to business arena. He has held marketing, advertising and e-business strategy positions from medium size to the Fortune 250. To learn more about his services, visit his Web site at http://www.businessmarketing.net.
© Copyright 1999, Peter De Legge. All rights reserved.
Branding, control and results - Submit Articles in Your Own Name
Branding, control and results - Submit Articles in Your Own Name
By Andy Beard
Article distribution is currently booming on the internet. Authors do it for a number of reasons.
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.
Complete Control
For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.
Limited Control
Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.
The Inconvenience
You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.
However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.
Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.
I use a combination of service and software for my own distribution.
About the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
On his blog Exploring Niche Websites read his review of 3 killer article submission products.
http://niche-website.blogspot.com/2005/08/submit-articles-3-killer-products.html
http://andybeard.name
By Andy Beard
Article distribution is currently booming on the internet. Authors do it for a number of reasons.
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.
Complete Control
For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.
Limited Control
Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.
The Inconvenience
You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.
However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.
Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.
I use a combination of service and software for my own distribution.
About the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
On his blog Exploring Niche Websites read his review of 3 killer article submission products.
http://niche-website.blogspot.com/2005/08/submit-articles-3-killer-products.html
http://andybeard.name
SEO Hints and Tips and Free SEO Tools
SEO Hints and Tips and Free SEO Tools
By Alan Boyer
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.
Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying
Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.
How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.
A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:
Areas search engines look at:
1) Meta tags (title, description, and keywords) (NOTE: I’m told that most search engines don’t consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).
2) Body text of the site
3) Headlines
4) Alternate text behind the graphics
5) Links, and link text
How do you choose the right keywords?
Here’s a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for “small business help” than for my company name, The Leader’s Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:
• Aren’t there more people in the world looking for “small business help” or “business help” than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That’s a small number, in comparison to the number of companies on the internet looking for help that don’t have any idea who I am….yet anyway.
Here are some tools to find the right keywords.
1) http://inventory.overture.com
Enter a keyword, and Overture will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance.
Use this to brainstorm keywords. (NOTE: I’ve also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website.
2) http://www.wordtracker.com
Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you’ve typed in.
This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.
Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches.
However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.
When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites. It’s just not likely that you COULD get a page 1 ranking among millions of sites.
So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for.
Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you.
Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization.
Here are some other useful tools.
Tools that help you Learn Search Engine optimization while guiding you through the process.
Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization.
www.axandra.com
Another similar tool is
http://www.wpgsales.com/
Link Popularity
Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check our competition as well. www.checkyourlinkpopularity.com
http://www.marketleap.com (this one shows a graph if your history)
About the author:
Alan Boyer, CEO of The Leader’s Perspective, LLC is considered one of the world’s leading breakthrough specialists.
With over 35 years of business experience, he has catapulted businesses lightyears ahead in weeks. Some double, some jump 10 times.
He helps companies worldwide reach further than they EVER thought possible….FASTER
http://www.leaders-perspective.com
mailto:AlanBoyer@leaders-perspective.com
By Alan Boyer
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.
Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying
Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.
How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.
A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:
Areas search engines look at:
1) Meta tags (title, description, and keywords) (NOTE: I’m told that most search engines don’t consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).
2) Body text of the site
3) Headlines
4) Alternate text behind the graphics
5) Links, and link text
How do you choose the right keywords?
Here’s a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for “small business help” than for my company name, The Leader’s Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:
• Aren’t there more people in the world looking for “small business help” or “business help” than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That’s a small number, in comparison to the number of companies on the internet looking for help that don’t have any idea who I am….yet anyway.
Here are some tools to find the right keywords.
1) http://inventory.overture.com
Enter a keyword, and Overture will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance.
Use this to brainstorm keywords. (NOTE: I’ve also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website.
2) http://www.wordtracker.com
Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you’ve typed in.
This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.
Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches.
However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.
When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites. It’s just not likely that you COULD get a page 1 ranking among millions of sites.
So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for.
Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you.
Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization.
Here are some other useful tools.
Tools that help you Learn Search Engine optimization while guiding you through the process.
Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization.
www.axandra.com
Another similar tool is
http://www.wpgsales.com/
Link Popularity
Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check our competition as well. www.checkyourlinkpopularity.com
http://www.marketleap.com (this one shows a graph if your history)
About the author:
Alan Boyer, CEO of The Leader’s Perspective, LLC is considered one of the world’s leading breakthrough specialists.
With over 35 years of business experience, he has catapulted businesses lightyears ahead in weeks. Some double, some jump 10 times.
He helps companies worldwide reach further than they EVER thought possible….FASTER
http://www.leaders-perspective.com
mailto:AlanBoyer@leaders-perspective.com
How I Generated More Revenues Without Having a Sale!
How I Generated More Revenues Without Having a Sale!
By Al Hanzal
How I Generated More Revenue Without Having a Sale!
You want more revenue and you want it fast. The marketing experts tell you to “create a compelling offer.” You immediately think “Sale.”
You wonder how big the sale should be. How much can I afford to give away before the sale starts costing me money? How will I word the sale materials so customers don’t take advantage of me? The worries start and you realize you have a huge task to pull off this sale and generate real revenue.
Unfortunately, in our crowded market place, a compelling offer has become synonymous with a “sale.” There are other, better alternatives to motivate customers to buy from you.
This article will show you six options that will accomplish your goal of getting more revenues. These options will build a stronger relationship with your customers that the sale will not accomplish.
The Limitations of the “Sale”
The fundamental problem with most sales is that they are good for the business but not necessarily good for the customer.
A sale usually starts with a business problem you want your customers to solve for you. You need more cash. You have excess inventory. You need to meet sales quotas. You want to get ready for new merchandise. Your sale is asking the customer to solve your business problem.
There will always be customers who don’t mind being used. Their agenda coincides with your agenda. Quid pro quo.
When you create your offering around something they really value, however, they look on your offering differently. It becomes more than just a customer transaction. It is the start or the continuation of a relationship that will result in sales now and in the future. The customer’s primary concern is always how the product or service benefits them and makes their life better.
Six Alternative Offerings
Convenience
Structure your offering around customer convenience and you have a motivation that does not require sales or discounts. At my daughter’s school recently, the uniform company came to the school to sell uniforms. The parent’s alternative was to drive 30 miles into the city to purchase the uniforms at the company’s store. Parents were lined up forty deep to purchase the uniforms at regular prices. This store made convenience a motivator for the parents to shop.
Enhance Your Expertise
If your customers are buying your expertise, by enhancing that know-how you give them additional motivation to buy your product or service. Suppose you were in the copywriting business. You announce to your customers that you had just completed a copywriting campaign that generated thousands of dollars for a particular business. Customers now see doing business with you as even more desirable. No discounts; no sales!
Self-Esteem and Praise from Others
Those who market golf equipment say the main motivation for customer purchases is praise from others. “Great shot, Bob. You’re really driving the ball well!” If your product or service involves these types of motivations, repackage your offering to foster self-esteem and praise from others. It has more power than a sale!
Tapping into Social Issues (Idealism)
I recently worked with an acupuncture clinic. This form of Chinese medicine can heal many ailments and injuries. We chose to focus their acupuncture marketing on the treatments on athletic injuries because of the current scandals involving the use of harmful drugs and steroids. We presented their offering as a safe and natural alternative to more harmful drugs. By presenting an ideal alternative to a current social issue, no sale or discount was required. You can appeal to your customer’s idealism.
Popularity
People want to be part of the “in-group.” They want acceptance. By repackaging your offering to emphasize the popularity of your product or service, you give people another motive for wanting to buy from your business.
Scarcity
Scarcity is another motive that drives customers. It can be expressed in limited product or service quantities; limited editions; selective lines of products; preferred customer programs; limited time; or taking advantage of opportunities. There is some greed in all of us. If we feel we are going to lose out, we get very motivated.
Conclusion
This article has shown you six alternatives to generate more revenue that don’t involve a sale. When you need a compelling offer, start with the motivations that drive your customers to buy from you and then emphasize these motivations. You will find these motives are just as effective as a sale. They will also help you build a better relationship with your customers because you’re doing it for them!
If you want to learn more about how to repackage your offerings and other successful marketing tools, go to www.successfulmarketingtools.com. If you want a free follow up report on how to create new offers, send me an email at the following address: al@successfulmarketingtools.com . Put in the subject line, “Free Report on Offerings”. I will send you a free report.
About the author:
Small business owners have been using Al Hanzal's innovative marketing tools to bring more customers to their businesses. For more marketing tools go to www.successfulmarketingtools.com
By Al Hanzal
How I Generated More Revenue Without Having a Sale!
You want more revenue and you want it fast. The marketing experts tell you to “create a compelling offer.” You immediately think “Sale.”
You wonder how big the sale should be. How much can I afford to give away before the sale starts costing me money? How will I word the sale materials so customers don’t take advantage of me? The worries start and you realize you have a huge task to pull off this sale and generate real revenue.
Unfortunately, in our crowded market place, a compelling offer has become synonymous with a “sale.” There are other, better alternatives to motivate customers to buy from you.
This article will show you six options that will accomplish your goal of getting more revenues. These options will build a stronger relationship with your customers that the sale will not accomplish.
The Limitations of the “Sale”
The fundamental problem with most sales is that they are good for the business but not necessarily good for the customer.
A sale usually starts with a business problem you want your customers to solve for you. You need more cash. You have excess inventory. You need to meet sales quotas. You want to get ready for new merchandise. Your sale is asking the customer to solve your business problem.
There will always be customers who don’t mind being used. Their agenda coincides with your agenda. Quid pro quo.
When you create your offering around something they really value, however, they look on your offering differently. It becomes more than just a customer transaction. It is the start or the continuation of a relationship that will result in sales now and in the future. The customer’s primary concern is always how the product or service benefits them and makes their life better.
Six Alternative Offerings
Convenience
Structure your offering around customer convenience and you have a motivation that does not require sales or discounts. At my daughter’s school recently, the uniform company came to the school to sell uniforms. The parent’s alternative was to drive 30 miles into the city to purchase the uniforms at the company’s store. Parents were lined up forty deep to purchase the uniforms at regular prices. This store made convenience a motivator for the parents to shop.
Enhance Your Expertise
If your customers are buying your expertise, by enhancing that know-how you give them additional motivation to buy your product or service. Suppose you were in the copywriting business. You announce to your customers that you had just completed a copywriting campaign that generated thousands of dollars for a particular business. Customers now see doing business with you as even more desirable. No discounts; no sales!
Self-Esteem and Praise from Others
Those who market golf equipment say the main motivation for customer purchases is praise from others. “Great shot, Bob. You’re really driving the ball well!” If your product or service involves these types of motivations, repackage your offering to foster self-esteem and praise from others. It has more power than a sale!
Tapping into Social Issues (Idealism)
I recently worked with an acupuncture clinic. This form of Chinese medicine can heal many ailments and injuries. We chose to focus their acupuncture marketing on the treatments on athletic injuries because of the current scandals involving the use of harmful drugs and steroids. We presented their offering as a safe and natural alternative to more harmful drugs. By presenting an ideal alternative to a current social issue, no sale or discount was required. You can appeal to your customer’s idealism.
Popularity
People want to be part of the “in-group.” They want acceptance. By repackaging your offering to emphasize the popularity of your product or service, you give people another motive for wanting to buy from your business.
Scarcity
Scarcity is another motive that drives customers. It can be expressed in limited product or service quantities; limited editions; selective lines of products; preferred customer programs; limited time; or taking advantage of opportunities. There is some greed in all of us. If we feel we are going to lose out, we get very motivated.
Conclusion
This article has shown you six alternatives to generate more revenue that don’t involve a sale. When you need a compelling offer, start with the motivations that drive your customers to buy from you and then emphasize these motivations. You will find these motives are just as effective as a sale. They will also help you build a better relationship with your customers because you’re doing it for them!
If you want to learn more about how to repackage your offerings and other successful marketing tools, go to www.successfulmarketingtools.com. If you want a free follow up report on how to create new offers, send me an email at the following address: al@successfulmarketingtools.com . Put in the subject line, “Free Report on Offerings”. I will send you a free report.
About the author:
Small business owners have been using Al Hanzal's innovative marketing tools to bring more customers to their businesses. For more marketing tools go to www.successfulmarketingtools.com
Pay Per Click advertising and Article Marketing Compared
Pay Per Click advertising and Article Marketing Compared
By Joel Teo
At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website’s url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars.
This article will list five reasons why article marketing may be better than Pay Per Click Advertising.
Permanent links
Anyone knows that once you stop paying for your pay per click results, you will stop getting website traffic. Articles on the other hand always stay on the pages of a high traffic website if added. This is like opening a shop in a busy shopping mall. You get more targeted website visitors this way quite easily. Once readers read the targeted articles and then click through to your website, they are in the mood to read whatever offers that you can sell and you tend to make more money this way as they treat you as an expert if they like your article. Thus in article marketing, you get traffic on a continuing basis and not just when you pay for it.
Viral effect
Not only that if publishers like your work, they put it on all their websites and send it to their newsletters with many readers and some of these readers will start clicking to your website and signing up or purchasing whatever you are promoting. Some readers if they like your article will forwarding the email to their friends and make you even more money. Some other publishers will start adding your article to their blogs and generate even more website traffic for your website that you are marketing. The more targeted website traffic the more money you will start making.
Page Rank
The basis of Search Engine Optimization (“SEO”) today is based on PageRank and website traffic. Granted that you know how you get added website traffic with article marketing, we now turn to SEO. The major search engines today looks at the number of inbound links from targeted website pointing to your website. This means that if you have a cooking website, the more links to your website from cooking websites the better. Article marketing works in the same way as if your business is on health for instance and you write health articles, your publishers are going to be health websites and your PageRank due to the number of inbound links pointing at your website will increase. Your search engine rankings will also start climbing and you will start getting more targeted website traffic and make more money.
Price
Writing your own articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. Why spend hundreds each month on Pay Per Click advertising when you can start getting website traffic for almost free by writing articles on topics relevant to your particular internet business. But that said, time is what you will be spending so if you want the easy way out, get someone to ghost write an article for you. You can get it for $5 per article or less at websites like Elance.com or getafreelancer.com.
In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion.
About the author:
Joel Teo is the successful owner of several successful internet business ventures. Click here to learn how you can start your own successful internet business today. http://www.massive-profits-online.com
Copyright © 2005-2006 Joel Teo the Coolest Guy On The Planet
By Joel Teo
At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website’s url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars.
This article will list five reasons why article marketing may be better than Pay Per Click Advertising.
Permanent links
Anyone knows that once you stop paying for your pay per click results, you will stop getting website traffic. Articles on the other hand always stay on the pages of a high traffic website if added. This is like opening a shop in a busy shopping mall. You get more targeted website visitors this way quite easily. Once readers read the targeted articles and then click through to your website, they are in the mood to read whatever offers that you can sell and you tend to make more money this way as they treat you as an expert if they like your article. Thus in article marketing, you get traffic on a continuing basis and not just when you pay for it.
Viral effect
Not only that if publishers like your work, they put it on all their websites and send it to their newsletters with many readers and some of these readers will start clicking to your website and signing up or purchasing whatever you are promoting. Some readers if they like your article will forwarding the email to their friends and make you even more money. Some other publishers will start adding your article to their blogs and generate even more website traffic for your website that you are marketing. The more targeted website traffic the more money you will start making.
Page Rank
The basis of Search Engine Optimization (“SEO”) today is based on PageRank and website traffic. Granted that you know how you get added website traffic with article marketing, we now turn to SEO. The major search engines today looks at the number of inbound links from targeted website pointing to your website. This means that if you have a cooking website, the more links to your website from cooking websites the better. Article marketing works in the same way as if your business is on health for instance and you write health articles, your publishers are going to be health websites and your PageRank due to the number of inbound links pointing at your website will increase. Your search engine rankings will also start climbing and you will start getting more targeted website traffic and make more money.
Price
Writing your own articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. Why spend hundreds each month on Pay Per Click advertising when you can start getting website traffic for almost free by writing articles on topics relevant to your particular internet business. But that said, time is what you will be spending so if you want the easy way out, get someone to ghost write an article for you. You can get it for $5 per article or less at websites like Elance.com or getafreelancer.com.
In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion.
About the author:
Joel Teo is the successful owner of several successful internet business ventures. Click here to learn how you can start your own successful internet business today. http://www.massive-profits-online.com
Copyright © 2005-2006 Joel Teo the Coolest Guy On The Planet
Strategy and Tips for a Successful Logo Design
Strategy and Tips for a Successful Logo Design
By Ray Smith
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer’s mind.
While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.
“Logo Design” Begins at Home
Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on your electronic equipments, check the logo on the bag that you got from the shopping mall yesterday. Everyday we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos around us. Also, visit the local supermarket to check the logos on the array of products they have. It is always better to check out the logos of your competitors who are in the same industry. While doing this, you are sure to find some logos that stand out from the others and this is going to help you conceptualize your logo design.
Once you have made up your mind on how you want your logo to be, its time you write them down clearly demarcated into small objective points which can work as instructions for your logo designer.
One thing you should be careful, while going through different logos of other companies you must not be so influenced by any of them so that your logo becomes a replica or modified version of another logo that you saw. A good design often affects our sub conscious mind and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood for getting a trademark protection. It is advisable that you take the assistance of a trademark lawyer for your trademark search and to ensure that you do not run into the risk of infringing some other companies trademark symbol or logo.
Using ClipArt
If you area small local business or a mom-n-pop shop you might not be that keen in investing towards a logo and establishing your brand (though I sincerely believe that’s very wrong). In such situation, you can try using some high quality royalty free clip art combining it with a suitable typeface to put your company name. You can also use more than one clip arts to create the total graphics for your logo.
However, you should keep in mind that clip arts would never give you the effect of a custom logo and they can be easily duplicated or stolen. Even if you are modifying a clip art, it is almost impossible to get a trademark on that. In future, once your business grows to the level when you need to have trademarked logo you will have to get a total new logo (may be something closer to the one you have) and start with your branding efforts once again to establish that new logo.
To avoid all this problems it is advisable that you get a unique custom logo and it is not always that you need to spend a lot on your logos. There are companies on the web that offers custom logo design (http://www.customlogoart.com ) at reasonable price.
Some More Logo Design Tips
1) Keep it simple: Remember, simplicity is the key. Most of the great logos are absolutely simple and it is always easier for us to remember and recognize a simple design than to identify a complicated artwork. If you want to have some complex illustration for your logo, try to minimize the number of lines and make it as simple as possible keeping in mind that the viewer should be able to understand what has been drawn.
2) Typography: You should be careful while deciding on the typeface that you intend to use for your logo. Choosing the correct typeface can make a lot of difference. For example, a finance company depicting strength and stability would like to use some bold, thick font. Also, the letters can be twisted to create simple yet nice logos. Some ideal examples of logo that contains only letters are “SONY” and Dell - remember the twisted “e”?
3) Always Use Vector Graphics: Always ask your designer to provide you the logo as vector graphics. The advantage is, vector graphics can be resized without any loss of details and image quality. You can resize it as per your requirement. In addition, vector graphics take lesser memory capacity in your computer.
4) Choice of Color: You should be careful while deciding on your logo colors. It is advisable to restrict yourself to RGB or CMYK colors so that your logo looks equally good in print as it looks on web. Also, ensure that your logo looks good in black and white as well, mind it, you will also have to use your logo on while faxing any of your marketing material or corporate documents.
Finally, it is always better if you are employing any specialized logo design firm to create your logo design than doing it yourself. It is their profession so they would know it much better than you do and neither is logo design always very costly. Definitely, there are companies that charge you $500 for a logo, however there are also companies that offers equally good services with very much affordable pricing (http://www.mycorporatelogo.com ). It is just a matter of locating that designer and you can be on your way to having a wonderful custom logo design.
About the author:
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
http://www.mycorporatelogo.com
By Ray Smith
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer’s mind.
While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.
“Logo Design” Begins at Home
Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on your electronic equipments, check the logo on the bag that you got from the shopping mall yesterday. Everyday we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos around us. Also, visit the local supermarket to check the logos on the array of products they have. It is always better to check out the logos of your competitors who are in the same industry. While doing this, you are sure to find some logos that stand out from the others and this is going to help you conceptualize your logo design.
Once you have made up your mind on how you want your logo to be, its time you write them down clearly demarcated into small objective points which can work as instructions for your logo designer.
One thing you should be careful, while going through different logos of other companies you must not be so influenced by any of them so that your logo becomes a replica or modified version of another logo that you saw. A good design often affects our sub conscious mind and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood for getting a trademark protection. It is advisable that you take the assistance of a trademark lawyer for your trademark search and to ensure that you do not run into the risk of infringing some other companies trademark symbol or logo.
Using ClipArt
If you area small local business or a mom-n-pop shop you might not be that keen in investing towards a logo and establishing your brand (though I sincerely believe that’s very wrong). In such situation, you can try using some high quality royalty free clip art combining it with a suitable typeface to put your company name. You can also use more than one clip arts to create the total graphics for your logo.
However, you should keep in mind that clip arts would never give you the effect of a custom logo and they can be easily duplicated or stolen. Even if you are modifying a clip art, it is almost impossible to get a trademark on that. In future, once your business grows to the level when you need to have trademarked logo you will have to get a total new logo (may be something closer to the one you have) and start with your branding efforts once again to establish that new logo.
To avoid all this problems it is advisable that you get a unique custom logo and it is not always that you need to spend a lot on your logos. There are companies on the web that offers custom logo design (http://www.customlogoart.com ) at reasonable price.
Some More Logo Design Tips
1) Keep it simple: Remember, simplicity is the key. Most of the great logos are absolutely simple and it is always easier for us to remember and recognize a simple design than to identify a complicated artwork. If you want to have some complex illustration for your logo, try to minimize the number of lines and make it as simple as possible keeping in mind that the viewer should be able to understand what has been drawn.
2) Typography: You should be careful while deciding on the typeface that you intend to use for your logo. Choosing the correct typeface can make a lot of difference. For example, a finance company depicting strength and stability would like to use some bold, thick font. Also, the letters can be twisted to create simple yet nice logos. Some ideal examples of logo that contains only letters are “SONY” and Dell - remember the twisted “e”?
3) Always Use Vector Graphics: Always ask your designer to provide you the logo as vector graphics. The advantage is, vector graphics can be resized without any loss of details and image quality. You can resize it as per your requirement. In addition, vector graphics take lesser memory capacity in your computer.
4) Choice of Color: You should be careful while deciding on your logo colors. It is advisable to restrict yourself to RGB or CMYK colors so that your logo looks equally good in print as it looks on web. Also, ensure that your logo looks good in black and white as well, mind it, you will also have to use your logo on while faxing any of your marketing material or corporate documents.
Finally, it is always better if you are employing any specialized logo design firm to create your logo design than doing it yourself. It is their profession so they would know it much better than you do and neither is logo design always very costly. Definitely, there are companies that charge you $500 for a logo, however there are also companies that offers equally good services with very much affordable pricing (http://www.mycorporatelogo.com ). It is just a matter of locating that designer and you can be on your way to having a wonderful custom logo design.
About the author:
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
http://www.mycorporatelogo.com
Friday, November 6, 2009
Article Marketing\900PLRArticle
bloggintoolkit-1109.zip\bloggintoolkit-1109\Bonuses\Article Marketing\900PLRArticles\900Articles - ZIP archive, unpacked size 100,380,282 bytes
Thursday, November 5, 2009
Seven Steps to Unstoppable Success
1. Break the impossible down into small steps. The biggest challenge in achieving your goals is often just getting started. It can seem overwhelming to look at where you are now and compare it to where you want to go. If you break down your goal into smaller doable steps and concentrate on one step at a time, you will find your goal less daunting.
2. Acknowledge your emotions but do not let them control your actions. We all get angry, embarrassed, afraid and annoyed but we cannot let our emotions control our behaviour. You also cannot pretend you do not feel anything. For the sake of your health, you need to acknowledge how you feel and then move on. Do not let anger or frustration impede your actions towards the realisation of your goals.
3. If at first you do not succeed, try a different approach. Do not give up. Most of us have heard the story of the invention of the light bulb. There are many ways of not doing something. We just have to keep trying until we find one of the ways of achieving our aim.
4. You cannot be good at everything. Find out your strengths and find others to do the things you do not do so well.
5. Mindset is the most vital ingredient to success. If you decide to do something, you are unstoppable until you decide it cannot be done.
6. Do not give in to disappointed or embarrassment. Keep trying until you achieve your goal. The one thing most winners have in common is unstoppable determination. They do not dwell on the number of times they have failed. The real winners keep on trying, no matter how many people laugh at them.
7. Commitment will see you through to the end. When you decide to commit to a project, you need to stay with it to the end. Never give up. You can do it.
Wendy Streater is a strong believer in the power of the mind. http://aimforthestars.info/blog has more of her tips on motivation as well as plenty of inspiration and ideas to help you achieve your goals in life.
Article Source: http://EzineArticles.com/?expert=Wendy_Streater
2. Acknowledge your emotions but do not let them control your actions. We all get angry, embarrassed, afraid and annoyed but we cannot let our emotions control our behaviour. You also cannot pretend you do not feel anything. For the sake of your health, you need to acknowledge how you feel and then move on. Do not let anger or frustration impede your actions towards the realisation of your goals.
3. If at first you do not succeed, try a different approach. Do not give up. Most of us have heard the story of the invention of the light bulb. There are many ways of not doing something. We just have to keep trying until we find one of the ways of achieving our aim.
4. You cannot be good at everything. Find out your strengths and find others to do the things you do not do so well.
5. Mindset is the most vital ingredient to success. If you decide to do something, you are unstoppable until you decide it cannot be done.
6. Do not give in to disappointed or embarrassment. Keep trying until you achieve your goal. The one thing most winners have in common is unstoppable determination. They do not dwell on the number of times they have failed. The real winners keep on trying, no matter how many people laugh at them.
7. Commitment will see you through to the end. When you decide to commit to a project, you need to stay with it to the end. Never give up. You can do it.
Wendy Streater is a strong believer in the power of the mind. http://aimforthestars.info/blog has more of her tips on motivation as well as plenty of inspiration and ideas to help you achieve your goals in life.
Article Source: http://EzineArticles.com/?expert=Wendy_Streater
Finding Your Strengths
We all have individual strengths that we can leverage in this world to help create a career and a life that we get much more satisfaction from if we take advantage of these strengths. Many of us ignore what we are good at and seemingly end up in a career that we are not cut out for. It's up to us to take the time to get to know ourselves better and understand our natural strengths. I encourage people to take free online personality tests like the humanmetrics.com test, read a book like the "What Color is Your Parachute" series or just sit down and journal at night before you go to bed about areas of interest or things that you have always enjoyed doing (ps. I don't have any affiliation with the above mentioned site or book). These will help you at least gain some insight into areas of interest so you can further investigate.
I have a good friend who went to school and decided to be an Accountant largely because his family thought it would be a respectable and lucrative career. Having said this my friend was actually decent with numbers but it wasn't until he started working for a large accounting firm that he realized that this was simply not his cup of tea. His main complaint was that he had hardly no interaction with people. While he was at this firm he did some soul searching and took half an hour each day dedicated to finding and developing his strengths and reevaluating what was missing in his life. He decided to get his real estate license and start a small real estate practice on the nights and weekends. Long story short he quit his accounting gig within one year of starting his real estate practice and is now a much happier individual because of it. The only reason he is doing so well today is because he took the time to find and use all of his strengths (people skills, sales skills and numbers) . Many of us get too caught up in the daily grind to know that we are not spending enough time developing our biggest asset...us!
Looking at my friend's story when we do take the time to evaluate our strengths so many people out there tell you that you should do what ever it is you want to do in this world and I have to say that I don't agree with this theory. I think you should take this a step further and first find your strengths, develop them further and then use them on something that you would like to obtain! For example: If I decided that I wanted to build an online social media site for tennis players even though I love playing tennis and know a ton about the game I know absolutely zero about creating an online social networking site and nor do I have the desire to learn. So many of us get into this thought process but lose scope of what we are good at and how to leverage our assets!~ The key is to stop focusing in on the societal ideal of success and start to define your own ideal!
I saw an interview with David Beckham a few years ago and in the interview Beckham said that the reason he has done so well was that he had always known what his strengths were and that everything else after that was just practice. Well said.
Best in all of your career and life goals!
Christopher
http://www.TheCareerMovement.com
Article Source: http://EzineArticles.com/?expert=Christopher_J_Quinn
I have a good friend who went to school and decided to be an Accountant largely because his family thought it would be a respectable and lucrative career. Having said this my friend was actually decent with numbers but it wasn't until he started working for a large accounting firm that he realized that this was simply not his cup of tea. His main complaint was that he had hardly no interaction with people. While he was at this firm he did some soul searching and took half an hour each day dedicated to finding and developing his strengths and reevaluating what was missing in his life. He decided to get his real estate license and start a small real estate practice on the nights and weekends. Long story short he quit his accounting gig within one year of starting his real estate practice and is now a much happier individual because of it. The only reason he is doing so well today is because he took the time to find and use all of his strengths (people skills, sales skills and numbers) . Many of us get too caught up in the daily grind to know that we are not spending enough time developing our biggest asset...us!
Looking at my friend's story when we do take the time to evaluate our strengths so many people out there tell you that you should do what ever it is you want to do in this world and I have to say that I don't agree with this theory. I think you should take this a step further and first find your strengths, develop them further and then use them on something that you would like to obtain! For example: If I decided that I wanted to build an online social media site for tennis players even though I love playing tennis and know a ton about the game I know absolutely zero about creating an online social networking site and nor do I have the desire to learn. So many of us get into this thought process but lose scope of what we are good at and how to leverage our assets!~ The key is to stop focusing in on the societal ideal of success and start to define your own ideal!
I saw an interview with David Beckham a few years ago and in the interview Beckham said that the reason he has done so well was that he had always known what his strengths were and that everything else after that was just practice. Well said.
Best in all of your career and life goals!
Christopher
http://www.TheCareerMovement.com
Article Source: http://EzineArticles.com/?expert=Christopher_J_Quinn
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A Beginner’s Guide To The Different Ebay Auction Types.
Title:
A Beginner’s Guide To The Different Ebay Auction Types.
Word Count:
558
Summary:
Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. For every seller who doesn’t like the idea that their item might sell for a far lower price than they intend, there’s another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This email gives you an overview of the different kinds of auctions and their advantages for you.
Keywords:
Article Body:
Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay.
For every seller who doesn’t like the idea that their item might sell for a far lower price than they intend, there’s another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This email gives you an overview of the different kinds of auctions and their advantages for you.
Normal Auctions.
These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple.
Reserve Auctions.
Reserve auctions are for sellers who don’t want their items to sell for less than a certain price – a concept you’ll know about if you’re familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they’ll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item.
Fixed Price (‘Buy it Now’) Auctions.
Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for.
Recently, eBay added a twist to fixed price auctions: the ‘best offer’. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones – but remember that you can combine the two formats.
Multiple Item (‘Dutch’) Auctions.
These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don’t worry – everyone else does too! These auctions are very rare.
What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them.
Now that you know about the different types of auctions, you should make sure that the items you plan to sell don’t violate eBay’s listing policies. The next email will let you know what’s allowed and what is a big no-no.
A Beginner’s Guide To The Different Ebay Auction Types.
Word Count:
558
Summary:
Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. For every seller who doesn’t like the idea that their item might sell for a far lower price than they intend, there’s another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This email gives you an overview of the different kinds of auctions and their advantages for you.
Keywords:
Article Body:
Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay.
For every seller who doesn’t like the idea that their item might sell for a far lower price than they intend, there’s another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This email gives you an overview of the different kinds of auctions and their advantages for you.
Normal Auctions.
These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple.
Reserve Auctions.
Reserve auctions are for sellers who don’t want their items to sell for less than a certain price – a concept you’ll know about if you’re familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they’ll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item.
Fixed Price (‘Buy it Now’) Auctions.
Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for.
Recently, eBay added a twist to fixed price auctions: the ‘best offer’. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones – but remember that you can combine the two formats.
Multiple Item (‘Dutch’) Auctions.
These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don’t worry – everyone else does too! These auctions are very rare.
What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them.
Now that you know about the different types of auctions, you should make sure that the items you plan to sell don’t violate eBay’s listing policies. The next email will let you know what’s allowed and what is a big no-no.
A Look At Third Party Ebay Tools.
Title:
A Look At Third Party Ebay Tools.
Word Count:
530
Summary:
There are plenty of companies out there offering third party eBay tools. Most of them are web-based instead of downloadable, so you pay a monthly fee instead of just buying the software. But do you know what these sites can do for you? It can be hard to get to grips with what’s out there using a search engine, so here’s a quick rundown of the key players.
Andale (http://www.andale.com).
Andale offer lots of small products instead of one solution that does everything: yo...
Keywords:
Article Body:
There are plenty of companies out there offering third party eBay tools. Most of them are web-based instead of downloadable, so you pay a monthly fee instead of just buying the software. But do you know what these sites can do for you? It can be hard to get to grips with what’s out there using a search engine, so here’s a quick rundown of the key players.
Andale (http://www.andale.com).
Andale offer lots of small products instead of one solution that does everything: you can take your pick from a lister, image hosting, counters, analysers, a gallery, a checkout and an email manager. The price plans are a bit of a maze, but quite reasonable as long as you don’t go and use everything.
Andale’s real claim to fame is that they’ve been doing it for so long – they’re not some fly-by-night organisation, and many eBay sellers have been using their free counters for absolutely years. They also have a reputation for being very responsive to customers, and will often talk to you directly on their forums and implement any suggestions you might have for improving their software.
Vendio (http://www.vendio.com).
Vendio offer two editions of their software, Sales Manager: a Merchandising edition and an Inventory edition. The difference between the two is that the Merchandising edition is designed to make it easier to list individual auctions, while the Inventory edition is for sellers who sell many of the same item. They offer a pay-as-you go price of 10c per auction.
They also offer software called Tickets Manager, special software for people who sell lots of tickets on eBay – an odd product to have, but useful if you happen to sell tickets. Other services offered by Vendio include web and image hosting, fancy Flash galleries of your products for your listings, and stores.
ChannelAdvisor (http://www.channeladvisor.com).
ChannelAdvisor offer their software in three versions: Enterprise, Merchant and Pro. Enterprise and Merchant are both designed for very big businesses, though, and the chances are that the Pro version does everything you’d want. ChannelAdvisor is popular among sellers who want a solution that they know is used and trusted on a very large scale by enterprise-level customers.
It offers all the standard bulk listing and inventory features, as well as the unique feature of being able to create auctions from an Excel spreadsheet of your inventory. The cost is high, though, at $29.95 per month.
And Many, Many More…
eBay maintain a comprehensive directory of third-party software, which you can browse through anytime you have a few days to kill. You can look either for complete solutions or for each part of what you want individually – the choice is so daunting that there’s bound to be something out there for you. You can look at their directory at http://cgi6.ebay.com/ws/eBayISAPI.dll?SolutionsDirectory.
Once your items have sold and you’re about to ship them, you might be a little nervous about whether you can trust your buyer. Our next email will give you a few tips for spotting problem buyers before you send them anything.
A Look At Third Party Ebay Tools.
Word Count:
530
Summary:
There are plenty of companies out there offering third party eBay tools. Most of them are web-based instead of downloadable, so you pay a monthly fee instead of just buying the software. But do you know what these sites can do for you? It can be hard to get to grips with what’s out there using a search engine, so here’s a quick rundown of the key players.
Andale (http://www.andale.com).
Andale offer lots of small products instead of one solution that does everything: yo...
Keywords:
Article Body:
There are plenty of companies out there offering third party eBay tools. Most of them are web-based instead of downloadable, so you pay a monthly fee instead of just buying the software. But do you know what these sites can do for you? It can be hard to get to grips with what’s out there using a search engine, so here’s a quick rundown of the key players.
Andale (http://www.andale.com).
Andale offer lots of small products instead of one solution that does everything: you can take your pick from a lister, image hosting, counters, analysers, a gallery, a checkout and an email manager. The price plans are a bit of a maze, but quite reasonable as long as you don’t go and use everything.
Andale’s real claim to fame is that they’ve been doing it for so long – they’re not some fly-by-night organisation, and many eBay sellers have been using their free counters for absolutely years. They also have a reputation for being very responsive to customers, and will often talk to you directly on their forums and implement any suggestions you might have for improving their software.
Vendio (http://www.vendio.com).
Vendio offer two editions of their software, Sales Manager: a Merchandising edition and an Inventory edition. The difference between the two is that the Merchandising edition is designed to make it easier to list individual auctions, while the Inventory edition is for sellers who sell many of the same item. They offer a pay-as-you go price of 10c per auction.
They also offer software called Tickets Manager, special software for people who sell lots of tickets on eBay – an odd product to have, but useful if you happen to sell tickets. Other services offered by Vendio include web and image hosting, fancy Flash galleries of your products for your listings, and stores.
ChannelAdvisor (http://www.channeladvisor.com).
ChannelAdvisor offer their software in three versions: Enterprise, Merchant and Pro. Enterprise and Merchant are both designed for very big businesses, though, and the chances are that the Pro version does everything you’d want. ChannelAdvisor is popular among sellers who want a solution that they know is used and trusted on a very large scale by enterprise-level customers.
It offers all the standard bulk listing and inventory features, as well as the unique feature of being able to create auctions from an Excel spreadsheet of your inventory. The cost is high, though, at $29.95 per month.
And Many, Many More…
eBay maintain a comprehensive directory of third-party software, which you can browse through anytime you have a few days to kill. You can look either for complete solutions or for each part of what you want individually – the choice is so daunting that there’s bound to be something out there for you. You can look at their directory at http://cgi6.ebay.com/ws/eBayISAPI.dll?SolutionsDirectory.
Once your items have sold and you’re about to ship them, you might be a little nervous about whether you can trust your buyer. Our next email will give you a few tips for spotting problem buyers before you send them anything.
A new part of eBay: eBay Express
Title:
A new part of eBay: eBay Express
Word Count:
311
Summary:
In early January 2006, eBay announced a new specialty service called eBay Express. This article summarizes the main features that eBay Express is going to offer.
Keywords:
eBay, eBay Express, online auction, auction venue
Article Body:
In January 2006, eBay announced the creation of a new specialty service called eBay Express. Here are some of the highlights of this upcoming venture, according to eBay e-mails and its own website:
1. The description of eBay Express emphasizes new merchandise. eBay obviously wants to distance itself from the "online flea market" image that many people associate with it. However, eBay also states "eBay Express will allow shoppers to buy products ranging from new, used, refurbished and more".
2. It is not auction-based. Everything on eBay Express will have a fixed price and will be available for immediate purchase - no more waiting for 7-day auctions to end (of course the Buy-It-Now feature has also been available on eBay.com for quite a while).
3. There appear to be plans for some kind of shopping cart function, making it easier for buyers to make multiple purchases from the same seller than it is now.
4. There are a number of seller requirements for eBay Express: a feedback score of 100 or more, 98% positive feedback value or better, public feedback (as opposed to private), PayPal Premier or Business account, setting PayPal account to ship to unconfirmed addresses or make sale-by-sale decisions (a point that has caused some debate among sellers), and being based in the US (it seems that eBay Express will be offered only in the USA at first). Sellers also must state shipping costs, either flat, calculated or free, rather than forcing buyers to look for them in the item description or having to e-mail the seller beforehand.
eBay Express is supposed to be launched during the spring of 2006. Like the "IT" campaign, it seems to be another attempt by eBay to get away from the "cleaning out your garage and selling junk on eBay" image and a challenge to its conventional online rivals who have offered fixed prices and shopping carts for a long time.
A new part of eBay: eBay Express
Word Count:
311
Summary:
In early January 2006, eBay announced a new specialty service called eBay Express. This article summarizes the main features that eBay Express is going to offer.
Keywords:
eBay, eBay Express, online auction, auction venue
Article Body:
In January 2006, eBay announced the creation of a new specialty service called eBay Express. Here are some of the highlights of this upcoming venture, according to eBay e-mails and its own website:
1. The description of eBay Express emphasizes new merchandise. eBay obviously wants to distance itself from the "online flea market" image that many people associate with it. However, eBay also states "eBay Express will allow shoppers to buy products ranging from new, used, refurbished and more".
2. It is not auction-based. Everything on eBay Express will have a fixed price and will be available for immediate purchase - no more waiting for 7-day auctions to end (of course the Buy-It-Now feature has also been available on eBay.com for quite a while).
3. There appear to be plans for some kind of shopping cart function, making it easier for buyers to make multiple purchases from the same seller than it is now.
4. There are a number of seller requirements for eBay Express: a feedback score of 100 or more, 98% positive feedback value or better, public feedback (as opposed to private), PayPal Premier or Business account, setting PayPal account to ship to unconfirmed addresses or make sale-by-sale decisions (a point that has caused some debate among sellers), and being based in the US (it seems that eBay Express will be offered only in the USA at first). Sellers also must state shipping costs, either flat, calculated or free, rather than forcing buyers to look for them in the item description or having to e-mail the seller beforehand.
eBay Express is supposed to be launched during the spring of 2006. Like the "IT" campaign, it seems to be another attempt by eBay to get away from the "cleaning out your garage and selling junk on eBay" image and a challenge to its conventional online rivals who have offered fixed prices and shopping carts for a long time.
A Toolkit to Get Started Selling on eBay
Title:
A Toolkit to Get Started Selling on eBay
Word Count:
484
Summary:
This articles lists some essentials for succesful eBay selling. It won't make you into a millionaire overnight, but will improve your chances.
Keywords:
eBay, selling, auction,
Article Body:
If you want to sell seriously on eBay (or another online auction site), i.e. do more than get rid of the junk cluttering up your garage or attic, you will find that the following items can really help your business, no matter what you are selling. It is assumed that you own a computer with an internet connection and have already started your account with the online auction venue. This beginner’s toolkit will not magically turn you into an eBay millionaire overnight (and you should beware of anyone making such claims), but it will improve your competitive position.
1. A digital camera. Yes, eBay offers stock photos of items, such as books or DVDs. However, that does not help you if you are selling homemade crafts, for instance, and even if there is a stock photo, you might want to show the item from a different angle, or use a close-up. You do not have to spend a fortune on a high-megapixel model, though an optical zoom, a macro setting and the ability to adjust white balance are essential. Some good information on selecting a camera and photographing auction items can be found at http://www.search.reviews.ebay.com/ members/camerajim/
2. A tripod. No matter how firmly you grip your camera, holding it in your hand can easily introduce some blurring, and auctions with blurry photos are less likely to receive bids. A tripod will improve your photos considerably.
3. A photo-editing program. You will want to crop your image, remove irrelevant elements, adjust brightness and contrast, maybe add text or a border. You do not need an expensive program for this, and the freeware Irfanview (http://www.irfanview.com/) may cover our needs. Also, look at older version of programs such as Microsoft Digital Image, which can be purchased quite cheaply.
4. A digital postal scale. As you will mail out your items to the winning bidders, it is important that you invest in a postal scale, so that you do not over- or underpay on postage.
5. Business cards. Even if you are only starting out to sell online, you want to project a professional image. Have some business cards printed up at an office supply store or one of the many online suppliers (such as www.vistaprint.com) and include your e-mail address and website on them. Slip in a business card with every shipment, and always take some with you, in case your online venture comes up in conversation.
6. Lots of Research. Don’t sell things that you know little or nothing about. Research your articles online and at your local library. Research current prices by checking completed auctions on eBay (do a search for the item, then click on the check box “Completed listings” and search again). You can also use Auction Shark (http://www.auctionshark.com/) to check prices on running auctions at eBay, Amazon, Yahoo and Overstock.com.
A Toolkit to Get Started Selling on eBay
Word Count:
484
Summary:
This articles lists some essentials for succesful eBay selling. It won't make you into a millionaire overnight, but will improve your chances.
Keywords:
eBay, selling, auction,
Article Body:
If you want to sell seriously on eBay (or another online auction site), i.e. do more than get rid of the junk cluttering up your garage or attic, you will find that the following items can really help your business, no matter what you are selling. It is assumed that you own a computer with an internet connection and have already started your account with the online auction venue. This beginner’s toolkit will not magically turn you into an eBay millionaire overnight (and you should beware of anyone making such claims), but it will improve your competitive position.
1. A digital camera. Yes, eBay offers stock photos of items, such as books or DVDs. However, that does not help you if you are selling homemade crafts, for instance, and even if there is a stock photo, you might want to show the item from a different angle, or use a close-up. You do not have to spend a fortune on a high-megapixel model, though an optical zoom, a macro setting and the ability to adjust white balance are essential. Some good information on selecting a camera and photographing auction items can be found at http://www.search.reviews.ebay.com/ members/camerajim/
2. A tripod. No matter how firmly you grip your camera, holding it in your hand can easily introduce some blurring, and auctions with blurry photos are less likely to receive bids. A tripod will improve your photos considerably.
3. A photo-editing program. You will want to crop your image, remove irrelevant elements, adjust brightness and contrast, maybe add text or a border. You do not need an expensive program for this, and the freeware Irfanview (http://www.irfanview.com/) may cover our needs. Also, look at older version of programs such as Microsoft Digital Image, which can be purchased quite cheaply.
4. A digital postal scale. As you will mail out your items to the winning bidders, it is important that you invest in a postal scale, so that you do not over- or underpay on postage.
5. Business cards. Even if you are only starting out to sell online, you want to project a professional image. Have some business cards printed up at an office supply store or one of the many online suppliers (such as www.vistaprint.com) and include your e-mail address and website on them. Slip in a business card with every shipment, and always take some with you, in case your online venture comes up in conversation.
6. Lots of Research. Don’t sell things that you know little or nothing about. Research your articles online and at your local library. Research current prices by checking completed auctions on eBay (do a search for the item, then click on the check box “Completed listings” and search again). You can also use Auction Shark (http://www.auctionshark.com/) to check prices on running auctions at eBay, Amazon, Yahoo and Overstock.com.
An Easy Guide To Making Money On Ebay
itle:
An Easy Guide To Making Money On Ebay
Word Count:
421
Summary:
One way to make money on eBay that a lot of sellers underestimate is by making money on returns. Items get returned to almost every seller eventually as it’s impossible to satisfy all of the buyers all of the time. By turning your returns into profits you can make money on eBay without simply selling your items.
If you are going to make money on eBay from your returns then it is important not to refund shipping charges. You will probably make money on eBay from your shippi...
Keywords:
ebay, make money, money online, work at home, home jobs
Article Body:
One way to make money on eBay that a lot of sellers underestimate is by making money on returns. Items get returned to almost every seller eventually as it’s impossible to satisfy all of the buyers all of the time. By turning your returns into profits you can make money on eBay without simply selling your items.
If you are going to make money on eBay from your returns then it is important not to refund shipping charges. You will probably make money on eBay from your shipping charges anyway if you are using cheaper materials and have a standard shipping cost for items, regardless of their weight. If you just refund the charge of the returned items but not the shipping then you are going to make money on eBay because you will be able to charge the same shipping cost to another buyer who bids on the returned item when you relist it. As you have already made a profit from the shipping charge the first time, you are going to double that profit the second time you ship the item and be able to make money on eBay from your returns that from your original listing.
To help you make even more money on your returned items you can charge a restocking fee. This is not something that buyers particularly like and it may lead to negative feedback but you are within your rights to charge a restocking fee and it is a surefire way to make money on eBay from your returns. It would be advisable to only charge a restocking fee on more expensive or bulky items to lessen the chance of receiving bad feedback which will have a negative impact on your chances to make money from eBay by reducing your sales.
If you have an item returned then the best way to make money on eBay is, of course, to list it in another auction. However, it is important to take note of the reason for the return to ensure that it does not happen the second time and make it impossible for you to make money on eBay from selling the item as it keeps getting returned. If the item was returned because it was not what the buyer expected then you have to make sure that you write your description more clearly the second time around to maximise your chances of having a satisfied buyer and being able to make money on eBay that you intended to in the first place.
An Easy Guide To Making Money On Ebay
Word Count:
421
Summary:
One way to make money on eBay that a lot of sellers underestimate is by making money on returns. Items get returned to almost every seller eventually as it’s impossible to satisfy all of the buyers all of the time. By turning your returns into profits you can make money on eBay without simply selling your items.
If you are going to make money on eBay from your returns then it is important not to refund shipping charges. You will probably make money on eBay from your shippi...
Keywords:
ebay, make money, money online, work at home, home jobs
Article Body:
One way to make money on eBay that a lot of sellers underestimate is by making money on returns. Items get returned to almost every seller eventually as it’s impossible to satisfy all of the buyers all of the time. By turning your returns into profits you can make money on eBay without simply selling your items.
If you are going to make money on eBay from your returns then it is important not to refund shipping charges. You will probably make money on eBay from your shipping charges anyway if you are using cheaper materials and have a standard shipping cost for items, regardless of their weight. If you just refund the charge of the returned items but not the shipping then you are going to make money on eBay because you will be able to charge the same shipping cost to another buyer who bids on the returned item when you relist it. As you have already made a profit from the shipping charge the first time, you are going to double that profit the second time you ship the item and be able to make money on eBay from your returns that from your original listing.
To help you make even more money on your returned items you can charge a restocking fee. This is not something that buyers particularly like and it may lead to negative feedback but you are within your rights to charge a restocking fee and it is a surefire way to make money on eBay from your returns. It would be advisable to only charge a restocking fee on more expensive or bulky items to lessen the chance of receiving bad feedback which will have a negative impact on your chances to make money from eBay by reducing your sales.
If you have an item returned then the best way to make money on eBay is, of course, to list it in another auction. However, it is important to take note of the reason for the return to ensure that it does not happen the second time and make it impossible for you to make money on eBay from selling the item as it keeps getting returned. If the item was returned because it was not what the buyer expected then you have to make sure that you write your description more clearly the second time around to maximise your chances of having a satisfied buyer and being able to make money on eBay that you intended to in the first place.
An Ebay Seller’s Checklist.
Title:
An Ebay Seller’s Checklist.
Word Count:
537
Summary:
Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.
Keywords:
Article Body:
Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.
Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.
Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they’re being offered at. There’s usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.
Have you got pictures of the items? It’s worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don’t have a camera, then you will probably want to invest in one at some point.
Are you emailing your sellers? It’s worth sending a brief email when transactions go through: something like a simple “Thank you for buying my item, please let me know when you have sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You will be surprised how many problems you will avoid just by communicating this way.
Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.
Do your item description pages have everything that buyers need to know? If you’re planning to offer international delivery, then it’s good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn’t been opened), then you should make sure these are displayed too.
Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post – don’t be cheap.
Do you follow up? It is worth sending out an email a few days after you post an item, saying “Is everything alright with your purchase? I hope you received it and it was as you expected.” This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.
Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation. Of course, you might be wondering by now whether it’s really worth all the hassle to get a good reputation on eBay. Won’t people buy from you anyway, and couldn’t you just open a new account if it really comes down to that? Our next email will set you straight.
An Ebay Seller’s Checklist.
Word Count:
537
Summary:
Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.
Keywords:
Article Body:
Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.
Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.
Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they’re being offered at. There’s usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.
Have you got pictures of the items? It’s worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don’t have a camera, then you will probably want to invest in one at some point.
Are you emailing your sellers? It’s worth sending a brief email when transactions go through: something like a simple “Thank you for buying my item, please let me know when you have sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You will be surprised how many problems you will avoid just by communicating this way.
Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.
Do your item description pages have everything that buyers need to know? If you’re planning to offer international delivery, then it’s good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn’t been opened), then you should make sure these are displayed too.
Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post – don’t be cheap.
Do you follow up? It is worth sending out an email a few days after you post an item, saying “Is everything alright with your purchase? I hope you received it and it was as you expected.” This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.
Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation. Of course, you might be wondering by now whether it’s really worth all the hassle to get a good reputation on eBay. Won’t people buy from you anyway, and couldn’t you just open a new account if it really comes down to that? Our next email will set you straight.
An Introduction To Bidding And Buying On Ebay
Title:
An Introduction To Bidding And Buying On Ebay.
Word Count:
623
Summary:
Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you’ve never used it and you’ve no idea what it’s all about, then the chances are that you’re starting to feel a little left out. But don’t worry! This email contains everything you need to know about the basics of bidding and buying on eBay.
So What is eBay?
eBay is an online auction website – and not just any auction site, but the biggest ...
Keywords:
Article Body:
Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you’ve never used it and you’ve no idea what it’s all about, then the chances are that you’re starting to feel a little left out. But don’t worry! This email contains everything you need to know about the basics of bidding and buying on eBay.
So What is eBay?
eBay is an online auction website – and not just any auction site, but the biggest one in the world. If you know how an auction works, then you already know how roughly eBay works. Someone adds something they want to sell to the site, and then buyers come along and place bids on it. The highest bid wins the item! It’s that simple.
eBay being an online auction makes a big difference, though. Buying and selling are not reserved for any elite. eBay accept almost any item, no matter how small, and will then advertise it on their sites all over the world. It’s a powerful combination of an auction and a slightly chaotic marketplace.
What is Bidding?
Bidding is when you say how much you will pay for an item in an auction. Bidding on eBay, however, doesn’t work in exactly the same way as a normal auction, at least in theory. On eBay, you tell the site what the maximum you are willing to pay for each item is, and then eBay places the bids on your behalf. That means you could say you were willing to pay up to $100 for something and only have to pay $50, if that was the highest maximum bid anyone else placed.
It’s not as complicated as it sounds – the best way to get used to it is to give it a try. First, the best thing to do is to go to the eBay website designed for your country. If you don’t know the address for it, just go to http://www.ebay.com and it will tell you there. Now, on the front page you should see a big box marked ‘search’: just type in anything that you’d like to buy there.
Wasn’t that easy? Now you should have a list of items for sale in front of you, along with how much people are currently bidding for them and the time when bidding ends for each item. If you click one of these, you can read the description, and then – if you’re happy with the item and happy to pay more than the current highest bidder is – you can bid!
How Do I Bid?
Go ahead and scroll down to the bottom of an item’s description page, and type the maximum you are willing to pay (your maximum bid) into the box. Then simply press the ‘place bid’ button – you will need to sign in once you press the button, or go through a quick registration process if you don’t have an eBay username).
If someone else’s maximum bid on that item is higher than yours, then eBay will tell you and give you the opportunity to bid again. Otherwise, you’re now the new highest bidder! All you need to do now is wait until the end of the auction – if someone else outbids you, then eBay will email you and you can bid again.
All sounds great, doesn’t it? But by now you might be wondering whether a site as chaotic as eBay can really be all that safe to buy from. That’s why the next email in this series will be about your rights when you buy from eBay.
An Introduction To Bidding And Buying On Ebay.
Word Count:
623
Summary:
Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you’ve never used it and you’ve no idea what it’s all about, then the chances are that you’re starting to feel a little left out. But don’t worry! This email contains everything you need to know about the basics of bidding and buying on eBay.
So What is eBay?
eBay is an online auction website – and not just any auction site, but the biggest ...
Keywords:
Article Body:
Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you’ve never used it and you’ve no idea what it’s all about, then the chances are that you’re starting to feel a little left out. But don’t worry! This email contains everything you need to know about the basics of bidding and buying on eBay.
So What is eBay?
eBay is an online auction website – and not just any auction site, but the biggest one in the world. If you know how an auction works, then you already know how roughly eBay works. Someone adds something they want to sell to the site, and then buyers come along and place bids on it. The highest bid wins the item! It’s that simple.
eBay being an online auction makes a big difference, though. Buying and selling are not reserved for any elite. eBay accept almost any item, no matter how small, and will then advertise it on their sites all over the world. It’s a powerful combination of an auction and a slightly chaotic marketplace.
What is Bidding?
Bidding is when you say how much you will pay for an item in an auction. Bidding on eBay, however, doesn’t work in exactly the same way as a normal auction, at least in theory. On eBay, you tell the site what the maximum you are willing to pay for each item is, and then eBay places the bids on your behalf. That means you could say you were willing to pay up to $100 for something and only have to pay $50, if that was the highest maximum bid anyone else placed.
It’s not as complicated as it sounds – the best way to get used to it is to give it a try. First, the best thing to do is to go to the eBay website designed for your country. If you don’t know the address for it, just go to http://www.ebay.com and it will tell you there. Now, on the front page you should see a big box marked ‘search’: just type in anything that you’d like to buy there.
Wasn’t that easy? Now you should have a list of items for sale in front of you, along with how much people are currently bidding for them and the time when bidding ends for each item. If you click one of these, you can read the description, and then – if you’re happy with the item and happy to pay more than the current highest bidder is – you can bid!
How Do I Bid?
Go ahead and scroll down to the bottom of an item’s description page, and type the maximum you are willing to pay (your maximum bid) into the box. Then simply press the ‘place bid’ button – you will need to sign in once you press the button, or go through a quick registration process if you don’t have an eBay username).
If someone else’s maximum bid on that item is higher than yours, then eBay will tell you and give you the opportunity to bid again. Otherwise, you’re now the new highest bidder! All you need to do now is wait until the end of the auction – if someone else outbids you, then eBay will email you and you can bid again.
All sounds great, doesn’t it? But by now you might be wondering whether a site as chaotic as eBay can really be all that safe to buy from. That’s why the next email in this series will be about your rights when you buy from eBay.
An Introduction To Drop Shipping - The Easy Way To Start An Ebay Business
Title:
An Introduction To Drop Shipping - The Easy Way To Start An Ebay Business
Word Count:
585
Summary:
It is very easy to start a drop shipping business on eBay. You do not need to make any huge investments when starting your ebay drop shipping business and your initial costs will be negligible.
Keywords:
drop shipping,auction ebay online shopping,auction ebay site store
Article Body:
The term ‘Drop shipping’ has become a popular method for selling goods on eBay. This method allows the seller on eBay to sell goods without the need to have an inventory or the necessity to ship the goods. Many companies also allow the user to purchase their goods and then have them blind drop ship the product to the winning bidder. The company uses the eBay seller’s name or company details as the return address to make it appear that the item actually came from them and not the true goods supplier. The true supplier will however, handle the packaging, the shipping, and any return of items.
It is very easy to start a drop shipping business on eBay. You do not need to make any huge investments when starting your ebay drop shipping business and your initial costs will be negligible. Remember that this is a virtual business and does not need heavy startup costs, unlike an offline business that can expensive to start.
Drop shipping has gained in popularity because you do not have to pay for and stock inventory the upfront. Once the buyer makes the payment, the order is sent to the drop shipper and they complete the procedure including sending the tracking number for the shipment, which is then forwarded to the buyer - You do not pay until you have sold the item! This method ensures that you earn money and the risks are minimized for the sellers.
But make sure that you find legitimate drop shippers to work with and avoid the "middlemen" that can cause problems with shipping and your profits. Stay clear of drop ship guides that just list companies and addresses. These guides lack any substance and, if you want to find "middlemen" you will not need to look any further. A good source for finding your ideal drop ship partnership is at alibaba.com.
Ebay is the biggest e-commerce portal in the world today and is providing a livelihood to thousands of people worldwide. According to a survey by AC Nielsen in 2005, 724,000 Americans have confirmed that their livelihood depends on their auction ebay site store. Apart from this number, at least another 1.5 million people have said that they make an extra income by selling their products on e-bay. Last year 150 million registered users sold their products on eBay and transactions amounted to over $34 billion. This makes e-bay the biggest online market place globally.
You do not need any special skills for starting a drop shipping business on eBay and although there are certain products that you cannot sell on an auction ebay online shopping store, you can sell virtually anything else and don't forget that you will have an existing database of over 150 million customers to sell your product to. You will however, need to carefully assess the pros and cons to ensure success, read as much as you can on the subject and learn from those that know. A good resource can be found here.
Ebay gets somewhere around 1.5 billion page reviews every month. You can imagine therefore the kind of traffic that can visit your auction ebay site store - just be sure to check out what is selling and what isn't before you start and just remember this, a little time and effort is all that will be required to get started and after that just sit back and watch the bidding. Even while you are sleeping, on holiday or doing whatever else, ebay is still working for you, day and night.
An Introduction To Drop Shipping - The Easy Way To Start An Ebay Business
Word Count:
585
Summary:
It is very easy to start a drop shipping business on eBay. You do not need to make any huge investments when starting your ebay drop shipping business and your initial costs will be negligible.
Keywords:
drop shipping,auction ebay online shopping,auction ebay site store
Article Body:
The term ‘Drop shipping’ has become a popular method for selling goods on eBay. This method allows the seller on eBay to sell goods without the need to have an inventory or the necessity to ship the goods. Many companies also allow the user to purchase their goods and then have them blind drop ship the product to the winning bidder. The company uses the eBay seller’s name or company details as the return address to make it appear that the item actually came from them and not the true goods supplier. The true supplier will however, handle the packaging, the shipping, and any return of items.
It is very easy to start a drop shipping business on eBay. You do not need to make any huge investments when starting your ebay drop shipping business and your initial costs will be negligible. Remember that this is a virtual business and does not need heavy startup costs, unlike an offline business that can expensive to start.
Drop shipping has gained in popularity because you do not have to pay for and stock inventory the upfront. Once the buyer makes the payment, the order is sent to the drop shipper and they complete the procedure including sending the tracking number for the shipment, which is then forwarded to the buyer - You do not pay until you have sold the item! This method ensures that you earn money and the risks are minimized for the sellers.
But make sure that you find legitimate drop shippers to work with and avoid the "middlemen" that can cause problems with shipping and your profits. Stay clear of drop ship guides that just list companies and addresses. These guides lack any substance and, if you want to find "middlemen" you will not need to look any further. A good source for finding your ideal drop ship partnership is at alibaba.com.
Ebay is the biggest e-commerce portal in the world today and is providing a livelihood to thousands of people worldwide. According to a survey by AC Nielsen in 2005, 724,000 Americans have confirmed that their livelihood depends on their auction ebay site store. Apart from this number, at least another 1.5 million people have said that they make an extra income by selling their products on e-bay. Last year 150 million registered users sold their products on eBay and transactions amounted to over $34 billion. This makes e-bay the biggest online market place globally.
You do not need any special skills for starting a drop shipping business on eBay and although there are certain products that you cannot sell on an auction ebay online shopping store, you can sell virtually anything else and don't forget that you will have an existing database of over 150 million customers to sell your product to. You will however, need to carefully assess the pros and cons to ensure success, read as much as you can on the subject and learn from those that know. A good resource can be found here.
Ebay gets somewhere around 1.5 billion page reviews every month. You can imagine therefore the kind of traffic that can visit your auction ebay site store - just be sure to check out what is selling and what isn't before you start and just remember this, a little time and effort is all that will be required to get started and after that just sit back and watch the bidding. Even while you are sleeping, on holiday or doing whatever else, ebay is still working for you, day and night.
An Introduction To eBay Auction HTML Software
itle:
An Introduction To eBay Auction HTML Software
Word Count:
344
Summary:
The internet, and eBay world have many different kinds of eBay online auction software developed by eBay programmers and eBay software developers to help create the best eBay auction sites. Of the many great selling tools eBay offers, the eBay auction html software is considered to be one of their best software.
In the eBay auction html software, you find a great solution for your eBay auctions, at a great price. With the help of eBay auction html software, you can design ...
Keywords:
eBay, eBay api, ebay software, ebay checkout, ebay auction, ebay developer, ebay solutions, ebay
Article Body:
The internet, and eBay world have many different kinds of eBay online auction software developed by eBay programmers and eBay software developers to help create the best eBay auction sites. Of the many great selling tools eBay offers, the eBay auction html software is considered to be one of their best software.
In the eBay auction html software, you find a great solution for your eBay auctions, at a great price. With the help of eBay auction html software, you can design an auction that is sure to sell and thus help you take your eBay selling to its next level. This is eBay auction software that is excellent, easy to use and offers many useful features with it. Its main feature lies in building great auction templates for your auction needs.
An advantage of the eBay auction html software is that there is no need of having any prior HTML knowledge to create powerful auctions on the internet. All that is needed is a simple word processor style interface wherein novice users too will be able to do their editing. To help you get started in creating great auctions, the eBay auction html software offers numerous pre-designed templates for you to choose from.
All that is needed to create an auction site using eBay auction html software is to copy, paste and customize whatever layout you need from the net, and your site is ready. If you are well versed with html, you can also directly modify your auction template using html. In addition to all these features, this eBay auction software also offers features like Spell Checker and save function.
To make your auction site look more interesting, eBay auction html software also offers you an unlimited font sizes, styles and colors in a color palate of over 1000 colors. There are also unlimited graphics for you to choose from to make your auction site as interesting and colorful for you as possible. So it can be seen that the eBay auction html software is indeed a boom in the eBay internet world.
An Introduction To eBay Auction HTML Software
Word Count:
344
Summary:
The internet, and eBay world have many different kinds of eBay online auction software developed by eBay programmers and eBay software developers to help create the best eBay auction sites. Of the many great selling tools eBay offers, the eBay auction html software is considered to be one of their best software.
In the eBay auction html software, you find a great solution for your eBay auctions, at a great price. With the help of eBay auction html software, you can design ...
Keywords:
eBay, eBay api, ebay software, ebay checkout, ebay auction, ebay developer, ebay solutions, ebay
Article Body:
The internet, and eBay world have many different kinds of eBay online auction software developed by eBay programmers and eBay software developers to help create the best eBay auction sites. Of the many great selling tools eBay offers, the eBay auction html software is considered to be one of their best software.
In the eBay auction html software, you find a great solution for your eBay auctions, at a great price. With the help of eBay auction html software, you can design an auction that is sure to sell and thus help you take your eBay selling to its next level. This is eBay auction software that is excellent, easy to use and offers many useful features with it. Its main feature lies in building great auction templates for your auction needs.
An advantage of the eBay auction html software is that there is no need of having any prior HTML knowledge to create powerful auctions on the internet. All that is needed is a simple word processor style interface wherein novice users too will be able to do their editing. To help you get started in creating great auctions, the eBay auction html software offers numerous pre-designed templates for you to choose from.
All that is needed to create an auction site using eBay auction html software is to copy, paste and customize whatever layout you need from the net, and your site is ready. If you are well versed with html, you can also directly modify your auction template using html. In addition to all these features, this eBay auction software also offers features like Spell Checker and save function.
To make your auction site look more interesting, eBay auction html software also offers you an unlimited font sizes, styles and colors in a color palate of over 1000 colors. There are also unlimited graphics for you to choose from to make your auction site as interesting and colorful for you as possible. So it can be seen that the eBay auction html software is indeed a boom in the eBay internet world.
Are There Any Ebay “Secrets” That Are Worth Buying?
Title:
Are There Any Ebay “Secrets” That Are Worth Buying?
Word Count:
533
Summary:
If you look around a little on the web, you’ll no doubt come across people trying to sell you ebooks about eBay’s ‘secrets’ for as much as $20. Here’s a sample:
Keywords:
Article Body:
If you look around a little on the web, you’ll no doubt come across people trying to sell you ebooks about eBay’s ‘secrets’ for as much as $20. Here’s a sample:
“Along with 400,000 other excited eBay fanatics I now make a living using the Internet and eBay. I can go days without ever speaking to a single customer, but I have a world wide customer base. My online business runs like a well oiled machine with a part-time effort!”
You too can get such valuable tips as:
“All you need to do is write a list of questions other people would pay to get the answers to, give that list to a friend, have the friend call you on the phone and ask you those questions, record the call, have the recording transcribed, and edit the transcription! Presto - you've just created a ‘meaty’ ebook fast!”
So What Do These Books Contain?
Don’t be deceived by the slick sales copy and promises of ‘automatic sales machines’ and unique sales strategies. Most of these ‘winning money-making strategies’ boil down to the same thing. Follow their advice, and you’ll be writing long, old-fashioned sales copy in an effort to sell shoddily-written downloadable ebooks to gullible souls, either directly through eBay or by trying to redirect people through your About Me page to your website.
The theory is that the rubbish ebooks will sell themselves, and you won’t have to do a thing.
Here’s a question to ask yourself: if these ‘secrets’ work so well, then why aren’t the ebooks authors spending every hour they have putting them into practice, instead of trying to sell you ebooks? If these secrets were so valuable, then why would they give them away for that price, or any price? Out of charity? Yeah, right.
Here’s the reality: trying to sell ebooks on eBay or anywhere else is very likely to get you nowhere, and fast. The bottom fell out of the ebook market a long time ago – in fact, it’s doubtful whether it ever had a bottom to begin with. The ebooks are an effort to get to you sign up for all sorts of services, making money for the ebooks’ writers each time. In short, the only way to profit from ‘secrets of eBay’ ebooks is to be selling them, not buying them – and do you really want to become a con artist?
If you’d like to take a look at one of these ebooks, try searching for the name and picking through results. The chances are you’ll find an excerpt or review – and if it’s not by someone trying to sell you the ebook then it won’t be a favourable view. The fact that most ebooks you buy for $20 come with unlimited resale rights should tip you off if nothing else does.
It’s All Out There for Free.
You can almost any information that someone might be trying to sell you in an ebook for free using a search engine, if you take the time. Ebooks aren’t worth the paper they’re not printed on.
If you’d like a real way to make more money, look out for our next email: we’ll show you how and when to use eBay’s powerful ‘Second Chance Offer’ feature.
Are There Any Ebay “Secrets” That Are Worth Buying?
Word Count:
533
Summary:
If you look around a little on the web, you’ll no doubt come across people trying to sell you ebooks about eBay’s ‘secrets’ for as much as $20. Here’s a sample:
Keywords:
Article Body:
If you look around a little on the web, you’ll no doubt come across people trying to sell you ebooks about eBay’s ‘secrets’ for as much as $20. Here’s a sample:
“Along with 400,000 other excited eBay fanatics I now make a living using the Internet and eBay. I can go days without ever speaking to a single customer, but I have a world wide customer base. My online business runs like a well oiled machine with a part-time effort!”
You too can get such valuable tips as:
“All you need to do is write a list of questions other people would pay to get the answers to, give that list to a friend, have the friend call you on the phone and ask you those questions, record the call, have the recording transcribed, and edit the transcription! Presto - you've just created a ‘meaty’ ebook fast!”
So What Do These Books Contain?
Don’t be deceived by the slick sales copy and promises of ‘automatic sales machines’ and unique sales strategies. Most of these ‘winning money-making strategies’ boil down to the same thing. Follow their advice, and you’ll be writing long, old-fashioned sales copy in an effort to sell shoddily-written downloadable ebooks to gullible souls, either directly through eBay or by trying to redirect people through your About Me page to your website.
The theory is that the rubbish ebooks will sell themselves, and you won’t have to do a thing.
Here’s a question to ask yourself: if these ‘secrets’ work so well, then why aren’t the ebooks authors spending every hour they have putting them into practice, instead of trying to sell you ebooks? If these secrets were so valuable, then why would they give them away for that price, or any price? Out of charity? Yeah, right.
Here’s the reality: trying to sell ebooks on eBay or anywhere else is very likely to get you nowhere, and fast. The bottom fell out of the ebook market a long time ago – in fact, it’s doubtful whether it ever had a bottom to begin with. The ebooks are an effort to get to you sign up for all sorts of services, making money for the ebooks’ writers each time. In short, the only way to profit from ‘secrets of eBay’ ebooks is to be selling them, not buying them – and do you really want to become a con artist?
If you’d like to take a look at one of these ebooks, try searching for the name and picking through results. The chances are you’ll find an excerpt or review – and if it’s not by someone trying to sell you the ebook then it won’t be a favourable view. The fact that most ebooks you buy for $20 come with unlimited resale rights should tip you off if nothing else does.
It’s All Out There for Free.
You can almost any information that someone might be trying to sell you in an ebook for free using a search engine, if you take the time. Ebooks aren’t worth the paper they’re not printed on.
If you’d like a real way to make more money, look out for our next email: we’ll show you how and when to use eBay’s powerful ‘Second Chance Offer’ feature.
Are There Any Good Ebay Alternatives?
Title:
Are There Any Good Ebay Alternatives?
Word Count:
381
Summary:
When it comes to selling your items at auctions, I’m frequently asked what some good alternatives to eBay are. Usually, the person asking wants an alternative to eBay because they think the fees are too high or there is too much competition eBay.
I too have dabbled in eBay alternatives. The overwhelming problem for the vast majority of these sites is that the traffic to these sites is simply too low or nonexistent to bring in good prices.
According to http://Alexa.com, ...
Keywords:
ebay, auctions, online, money, niche, selling, alternatives
Article Body:
When it comes to selling your items at auctions, I’m frequently asked what some good alternatives to eBay are. Usually, the person asking wants an alternative to eBay because they think the fees are too high or there is too much competition eBay.
I too have dabbled in eBay alternatives. The overwhelming problem for the vast majority of these sites is that the traffic to these sites is simply too low or nonexistent to bring in good prices.
According to http://Alexa.com, eBay is the world’s 12th most popular site. That means there are millions of people a day who go to eBay to shop. So just going to a site where the fees are lower doesn’t necessarily make sense if they’re attracting less traffic since the prices you’ll get tend to be lower as well.
That’s not to say there aren’t any viable options to eBay. The key to doing well with eBay alternatives is to find a niche auction site.
You want to find a site that specializes in the items you’re selling. For example, in the past I’ve sold coins on specialty auction sites and got better prices than I would have on eBay. However, the fee was actually higher than it would have been had I used eBay.
There are also sites that specialize in selling jewelry, electronics, art, and even links to websites. These sites may not have near the traffic levels that eBay has, but are able to be successful because they attract a very targeted audience.
So should you use eBay or should you go with the niche sites? It depends. Yes, the fees on eBay may be higher than some of those other auctions sites. However, the fees the eBay charges may be lower than some of the specialized sites. You need to test the prices you get to help you determine which is the best for you. You may even find that both are effective ways to sell your items.
For those of you who sell a lot of different items, then you’ll probably want to stick to eBay since you can build up your feedback for all the different items you sell and can manage everything from one centralized account.
Are There Any Good Ebay Alternatives?
Word Count:
381
Summary:
When it comes to selling your items at auctions, I’m frequently asked what some good alternatives to eBay are. Usually, the person asking wants an alternative to eBay because they think the fees are too high or there is too much competition eBay.
I too have dabbled in eBay alternatives. The overwhelming problem for the vast majority of these sites is that the traffic to these sites is simply too low or nonexistent to bring in good prices.
According to http://Alexa.com, ...
Keywords:
ebay, auctions, online, money, niche, selling, alternatives
Article Body:
When it comes to selling your items at auctions, I’m frequently asked what some good alternatives to eBay are. Usually, the person asking wants an alternative to eBay because they think the fees are too high or there is too much competition eBay.
I too have dabbled in eBay alternatives. The overwhelming problem for the vast majority of these sites is that the traffic to these sites is simply too low or nonexistent to bring in good prices.
According to http://Alexa.com, eBay is the world’s 12th most popular site. That means there are millions of people a day who go to eBay to shop. So just going to a site where the fees are lower doesn’t necessarily make sense if they’re attracting less traffic since the prices you’ll get tend to be lower as well.
That’s not to say there aren’t any viable options to eBay. The key to doing well with eBay alternatives is to find a niche auction site.
You want to find a site that specializes in the items you’re selling. For example, in the past I’ve sold coins on specialty auction sites and got better prices than I would have on eBay. However, the fee was actually higher than it would have been had I used eBay.
There are also sites that specialize in selling jewelry, electronics, art, and even links to websites. These sites may not have near the traffic levels that eBay has, but are able to be successful because they attract a very targeted audience.
So should you use eBay or should you go with the niche sites? It depends. Yes, the fees on eBay may be higher than some of those other auctions sites. However, the fees the eBay charges may be lower than some of the specialized sites. You need to test the prices you get to help you determine which is the best for you. You may even find that both are effective ways to sell your items.
For those of you who sell a lot of different items, then you’ll probably want to stick to eBay since you can build up your feedback for all the different items you sell and can manage everything from one centralized account.
Are You Ready For eBay Success?
Title:
Are You Ready For eBay Success?
Word Count:
534
Summary:
Get Rich Quick Scams RevealedRead this article before you consider paying for a "get rich quick" program.
From: Silent SaleEverybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but
Keywords:
Business Oppertunity,employment ,work at home,home based,services
Article Body:
Get Rich Quick Scams RevealedRead this article before you consider paying for a "get rich quick" program.
From: Silent SaleEverybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them. Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered. I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work. I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying! Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low! To Your Online Success,Silent Sale
Are You Ready For eBay Success?
Word Count:
534
Summary:
Get Rich Quick Scams RevealedRead this article before you consider paying for a "get rich quick" program.
From: Silent SaleEverybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but
Keywords:
Business Oppertunity,employment ,work at home,home based,services
Article Body:
Get Rich Quick Scams RevealedRead this article before you consider paying for a "get rich quick" program.
From: Silent SaleEverybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them. Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered. I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work. I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying! Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low! To Your Online Success,Silent Sale
Are You Required To Report Your Ebay Earnings?
Title:
Are You Required To Report Your Ebay Earnings?
Word Count:
344
Summary:
Many people ask me if they are required to report the profits they earn on items they sell on eBay on their income tax return. In short, yes.
If you sell items on eBay for a profit, then you should report your eBay sales on your income tax return, and you may owe income taxes on any profits. It doesn't matter if it's just a hobby or if you are trying to build a business - if you earned a profit it's taxable income.
Generally, any income you receive from all sources is s...
Keywords:
income tax on ebay sales, ebay tax, ebay profit
Article Body:
Many people ask me if they are required to report the profits they earn on items they sell on eBay on their income tax return. In short, yes.
If you sell items on eBay for a profit, then you should report your eBay sales on your income tax return, and you may owe income taxes on any profits. It doesn't matter if it's just a hobby or if you are trying to build a business - if you earned a profit it's taxable income.
Generally, any income you receive from all sources is subject to income tax unless it is specifically exempt by law (hint: eBay profits are not exempt).
You must file a tax return if your net earnings from self employment are $400 or more. You are self employed if you carry on a trade or business for profit. If you are selling on eBay with the intent of making a profit, then you are self employed.
To report your eBay earnings, you should file Form 1040, and attach Schedule C or C-EZ. Schedule C is used to calculate your net profit or loss from your business, which is then reported on your Form 1040. This is assuming you are a sole proprietor. If you are incorporated, you have to file a separate business return. You will file Form 1120 or Form 1120s (for S Corporations). If you are a partnership, you will file Form 1065.
At this point, you may be thinking “I don’t run a business; I just sell on eBay as a hobby”. Unfortunately, income from hobbies is taxable as well. Even worse, you can only deduct expenses up to your hobby income, which means losses are not deductible.
Finally, there is a common misconception that if you did not receive a 1099 or W-2, you are not required to report your income. This is not true. All income is reportable, regardless of whether you receive a form or not. EBay is only a facilitator of the auction; therefore you will not receive a 1099 from eBay reporting your sales.
To your financial success,
Kristine McKinley
Are You Required To Report Your Ebay Earnings?
Word Count:
344
Summary:
Many people ask me if they are required to report the profits they earn on items they sell on eBay on their income tax return. In short, yes.
If you sell items on eBay for a profit, then you should report your eBay sales on your income tax return, and you may owe income taxes on any profits. It doesn't matter if it's just a hobby or if you are trying to build a business - if you earned a profit it's taxable income.
Generally, any income you receive from all sources is s...
Keywords:
income tax on ebay sales, ebay tax, ebay profit
Article Body:
Many people ask me if they are required to report the profits they earn on items they sell on eBay on their income tax return. In short, yes.
If you sell items on eBay for a profit, then you should report your eBay sales on your income tax return, and you may owe income taxes on any profits. It doesn't matter if it's just a hobby or if you are trying to build a business - if you earned a profit it's taxable income.
Generally, any income you receive from all sources is subject to income tax unless it is specifically exempt by law (hint: eBay profits are not exempt).
You must file a tax return if your net earnings from self employment are $400 or more. You are self employed if you carry on a trade or business for profit. If you are selling on eBay with the intent of making a profit, then you are self employed.
To report your eBay earnings, you should file Form 1040, and attach Schedule C or C-EZ. Schedule C is used to calculate your net profit or loss from your business, which is then reported on your Form 1040. This is assuming you are a sole proprietor. If you are incorporated, you have to file a separate business return. You will file Form 1120 or Form 1120s (for S Corporations). If you are a partnership, you will file Form 1065.
At this point, you may be thinking “I don’t run a business; I just sell on eBay as a hobby”. Unfortunately, income from hobbies is taxable as well. Even worse, you can only deduct expenses up to your hobby income, which means losses are not deductible.
Finally, there is a common misconception that if you did not receive a 1099 or W-2, you are not required to report your income. This is not true. All income is reportable, regardless of whether you receive a form or not. EBay is only a facilitator of the auction; therefore you will not receive a 1099 from eBay reporting your sales.
To your financial success,
Kristine McKinley
Art Auctions on eBay
Art Auctions on eBay
I’ve been looking at art auctions on eBay all day today. I have found some wonderful things. I browsed the Art category and chose the subcategory of self-representing artists.
I like what I see for sale. Art auctions on eBay are a great way for an unknown or even a known artist to sell their paintings. I found some nice paintings in the featured section.
Since I was looking at art auctions on eBay, I used the option to just view the picture gallery. I’m glad I did that because I really just wanted to see the art, not the title of the auction. What immediately caught my eye was all of the bold colors.
On the first page of image results of art auctions on eBay, there was a beautiful painting of a martini. I think that martini images seem very classy to me. I can visualize this painting in the home of someone with a glass coffee table and a leather couch!
The virtual foot traffic that art auctions on eBay gets is incredible. The artist can get so much more exposure to so many more people than hanging their paintings in galleries. It is just such a good way to get discovered.
I did think it was a little funny when I saw art auctions on eBay listed for 99 million dollars. The artist wants to make history by breaking the world record for the most paid for a painting by a living artist. The record is currently forty million dollars.
There was another art auction on eBay that really caught my eye. The artist was Kelly Shanks and she lives in Boston. The painting that I saw was done in an impressionist style and called Neon Rain. It is part of her New Orleans series. I liked it a lot.
I found an art auction on eBay for a painting entitled The Egg Eaters. It was really odd and didn’t exactly suit me. I tried to imagine where it would end up hanging. I think that fantasy art just can’t hang everywhere. I can see this hanging in an upscale gaming store or in a bachelor pad.
The funniest art auction I saw on eBay was for a folk art rendition of a Jack Russell terrier. I can only imagine that a dog lover should own and display this. The dog looks like he is about to jump up on me!
I found a landscape that I really liked when I was looking through the art auctions on eBay. The piece was called Red Barn under Praire Clouds. I think that if this was hanging in my bedroom, I might never get out of bed. I love to watch clouds.
I guess I just don’t understand abstract art. I think if I understood it, I could appreciate it. I found an art auction on eBay for an original painting called Beige Dancelines #2. The artist says that it is an abstract dancing figure. I just can’t see anything but an oversized ear.
There were so many photos to look at when I was searching on eBay for art auctions. I think that my tastes really run to realism and landscapes. I especially liked a painting of Alaska by Hunter Jay. The blues in the picture were really nice; I’ll bet that this painting is wonderful in person.
My mother-in-law has been decorating her house slowly. I found a really nice art auction on eBay for her that would fit her likes. The painting depicts a tree at sunset and is just beautiful. The artist has a lot of auctions and I really hope that she sells a lot. She is very talented.
The only other art auction on eBay that I spent a lot of time looking at was a painting of red tulips against a yellow sky. I’m not sure why I was so taken by this painting. Tulips are my favorite flower. The tulips in this painting are just suspended in the center. They just seem to hang there magically. I really liked this depiction of my favorite flower.
PPPPP
685
I’ve been looking at art auctions on eBay all day today. I have found some wonderful things. I browsed the Art category and chose the subcategory of self-representing artists.
I like what I see for sale. Art auctions on eBay are a great way for an unknown or even a known artist to sell their paintings. I found some nice paintings in the featured section.
Since I was looking at art auctions on eBay, I used the option to just view the picture gallery. I’m glad I did that because I really just wanted to see the art, not the title of the auction. What immediately caught my eye was all of the bold colors.
On the first page of image results of art auctions on eBay, there was a beautiful painting of a martini. I think that martini images seem very classy to me. I can visualize this painting in the home of someone with a glass coffee table and a leather couch!
The virtual foot traffic that art auctions on eBay gets is incredible. The artist can get so much more exposure to so many more people than hanging their paintings in galleries. It is just such a good way to get discovered.
I did think it was a little funny when I saw art auctions on eBay listed for 99 million dollars. The artist wants to make history by breaking the world record for the most paid for a painting by a living artist. The record is currently forty million dollars.
There was another art auction on eBay that really caught my eye. The artist was Kelly Shanks and she lives in Boston. The painting that I saw was done in an impressionist style and called Neon Rain. It is part of her New Orleans series. I liked it a lot.
I found an art auction on eBay for a painting entitled The Egg Eaters. It was really odd and didn’t exactly suit me. I tried to imagine where it would end up hanging. I think that fantasy art just can’t hang everywhere. I can see this hanging in an upscale gaming store or in a bachelor pad.
The funniest art auction I saw on eBay was for a folk art rendition of a Jack Russell terrier. I can only imagine that a dog lover should own and display this. The dog looks like he is about to jump up on me!
I found a landscape that I really liked when I was looking through the art auctions on eBay. The piece was called Red Barn under Praire Clouds. I think that if this was hanging in my bedroom, I might never get out of bed. I love to watch clouds.
I guess I just don’t understand abstract art. I think if I understood it, I could appreciate it. I found an art auction on eBay for an original painting called Beige Dancelines #2. The artist says that it is an abstract dancing figure. I just can’t see anything but an oversized ear.
There were so many photos to look at when I was searching on eBay for art auctions. I think that my tastes really run to realism and landscapes. I especially liked a painting of Alaska by Hunter Jay. The blues in the picture were really nice; I’ll bet that this painting is wonderful in person.
My mother-in-law has been decorating her house slowly. I found a really nice art auction on eBay for her that would fit her likes. The painting depicts a tree at sunset and is just beautiful. The artist has a lot of auctions and I really hope that she sells a lot. She is very talented.
The only other art auction on eBay that I spent a lot of time looking at was a painting of red tulips against a yellow sky. I’m not sure why I was so taken by this painting. Tulips are my favorite flower. The tulips in this painting are just suspended in the center. They just seem to hang there magically. I really liked this depiction of my favorite flower.
PPPPP
685
Auction Fortunes Are Dependant On Ebay Software
Title:
Auction Fortunes Are Dependant On Ebay Software
Word Count:
417
Summary:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specificall...
Keywords:
ebay software
Article Body:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specifically to interact with the ebay website. These include things like marketing research, that is finding out what kinds of things are popular and how the trends of the demand for these items is for specific times of the year. Research tools are also built to analyze the habits of people buying these products. What are the most effective descriptions of the products? What are the most profitable ways to display the products on line? What price structures should be used? What prices are most effective for certain times of the year?
After research comes building the descriptions and sales pages to put up on ebay's auction site. Each of these sites needs to be managed during the auction as well as after the auction has ended. There is ebay software that can take care of each of these steps. As you can imagine if each of these steps were automated, the scale that you can operate on becomes much larger and therefore more profitable.
The reason that computer programs (i.e. ebay software) can do this successfully is that marketing on the internet has been reduced to a science of steps and formulas that create a situation favorable for the sale of an item. After that it is just a numbers game. All you need to get enough people who are interested in the product you are selling to see your sales page and you will make a certain percentage of the sales.
So much of the so called ebay software functions in the internet world that exists outside of ebay. There are tools that promote product pages from ebay to the major search engines. This promotion is really the bread and butter of internet marketing in general and may be the most important set of tools that a successful professional auction marketer owns. One thing that we know for sure is that the internet is here to stay and anyone who invests in the ability to make an income online will not be disappointed.
Auction Fortunes Are Dependant On Ebay Software
Word Count:
417
Summary:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specificall...
Keywords:
ebay software
Article Body:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specifically to interact with the ebay website. These include things like marketing research, that is finding out what kinds of things are popular and how the trends of the demand for these items is for specific times of the year. Research tools are also built to analyze the habits of people buying these products. What are the most effective descriptions of the products? What are the most profitable ways to display the products on line? What price structures should be used? What prices are most effective for certain times of the year?
After research comes building the descriptions and sales pages to put up on ebay's auction site. Each of these sites needs to be managed during the auction as well as after the auction has ended. There is ebay software that can take care of each of these steps. As you can imagine if each of these steps were automated, the scale that you can operate on becomes much larger and therefore more profitable.
The reason that computer programs (i.e. ebay software) can do this successfully is that marketing on the internet has been reduced to a science of steps and formulas that create a situation favorable for the sale of an item. After that it is just a numbers game. All you need to get enough people who are interested in the product you are selling to see your sales page and you will make a certain percentage of the sales.
So much of the so called ebay software functions in the internet world that exists outside of ebay. There are tools that promote product pages from ebay to the major search engines. This promotion is really the bread and butter of internet marketing in general and may be the most important set of tools that a successful professional auction marketer owns. One thing that we know for sure is that the internet is here to stay and anyone who invests in the ability to make an income online will not be disappointed.
Auction Fortunes Are Dependant On Ebay Software
Summary:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specificall...
Keywords:
ebay software
Article Body:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specifically to interact with the ebay website. These include things like marketing research, that is finding out what kinds of things are popular and how the trends of the demand for these items is for specific times of the year. Research tools are also built to analyze the habits of people buying these products. What are the most effective descriptions of the products? What are the most profitable ways to display the products on line? What price structures should be used? What prices are most effective for certain times of the year?
After research comes building the descriptions and sales pages to put up on ebay's auction site. Each of these sites needs to be managed during the auction as well as after the auction has ended. There is ebay software that can take care of each of these steps. As you can imagine if each of these steps were automated, the scale that you can operate on becomes much larger and therefore more profitable.
The reason that computer programs (i.e. ebay software) can do this successfully is that marketing on the internet has been reduced to a science of steps and formulas that create a situation favorable for the sale of an item. After that it is just a numbers game. All you need to get enough people who are interested in the product you are selling to see your sales page and you will make a certain percentage of the sales.
So much of the so called ebay software functions in the internet world that exists outside of ebay. There are tools that promote product pages from ebay to the major search engines. This promotion is really the bread and butter of internet marketing in general and may be the most important set of tools that a successful professional auction marketer owns. One thing that we know for sure is that the internet is here to stay and anyone who invests in the ability to make an income online will not be disappointed.
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specificall...
Keywords:
ebay software
Article Body:
Ebay software, that is tools that automate many of the steps required to sell items online, are making all the difference for the small business types who are trying to make it as professional auctioneers.
So what kinds of tools are we talking about? Well if you are at all familiar with internet marketing well then you know the jobs that most of these tools are created to accomplish. First there are simply automated tasks that ebay software or software designed specifically to interact with the ebay website. These include things like marketing research, that is finding out what kinds of things are popular and how the trends of the demand for these items is for specific times of the year. Research tools are also built to analyze the habits of people buying these products. What are the most effective descriptions of the products? What are the most profitable ways to display the products on line? What price structures should be used? What prices are most effective for certain times of the year?
After research comes building the descriptions and sales pages to put up on ebay's auction site. Each of these sites needs to be managed during the auction as well as after the auction has ended. There is ebay software that can take care of each of these steps. As you can imagine if each of these steps were automated, the scale that you can operate on becomes much larger and therefore more profitable.
The reason that computer programs (i.e. ebay software) can do this successfully is that marketing on the internet has been reduced to a science of steps and formulas that create a situation favorable for the sale of an item. After that it is just a numbers game. All you need to get enough people who are interested in the product you are selling to see your sales page and you will make a certain percentage of the sales.
So much of the so called ebay software functions in the internet world that exists outside of ebay. There are tools that promote product pages from ebay to the major search engines. This promotion is really the bread and butter of internet marketing in general and may be the most important set of tools that a successful professional auction marketer owns. One thing that we know for sure is that the internet is here to stay and anyone who invests in the ability to make an income online will not be disappointed.
Auction Titles: Keywords To Bigger Ebay Profits
Summary:
In the world of online auctions, the title is the only way to get more traffic. Traffic equals more bids, more bids equals more money. Sellers who want the most money from eBay will need to learn how to write a good title.
Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in th...
Keywords:
auction titles, ebay, ebay auctions, title, auction, item, product
Article Body:
In the world of online auctions, the title is the only way to get more traffic. Traffic equals more bids, more bids equals more money. Sellers who want the most money from eBay will need to learn how to write a good title.
Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in the title will show up. Keep in mind that auctions with yzx or x y z will not be there. Each term the users puts in the search (xyz for example) should therefore be included in our title if we want to get the most bidders. More bidders makes for a higher final sale price, and that is what we are aiming for.
This means that you must, no matter what, include as many potential keywords as possible. In order to perfect these keywords we need to first pretend we are a buyer. Particularly, a buyer who would be interested in your auction. You should decide what search terms you would use to find the item. Start writing down a list of all potential search terms. When you feel that this list is fairly complete, we can move on to picking which terms to include in the title.
eBay limits the length of the title to 55 characters, so we have to choose each word very carefully. Deciding which keywords, or search terms, to include can be a daunting process. Luckily for us, there are probably a lot of other people who have sold the exact same item. Why is this a good thing? Because we can search for completed auctions.
Pick a keyword that describes your item and search for it on eBay: you will be presented with a list of items. Now, on the lower left navigation bar select "Search Completed Items." This will bring up a new list of auctions that have already ended. There will most likely be a lot of different items showing up, so you now want to refine your search to the point that only the exact product that you are selling shows up. Once that is finished, go to the top of the results. Click on the button that will sort items by price - with the highest prices at the top. What you've just done is created yourself a list of titles, with the ones that work best on the top. Compare the best titles with your keywords, and information about your item specifically (e.g. condition, color), and combine it all into a single line of keywords.
Undoubtedly, there will be more words then space to type them in. This is a challenge that happens with nearly every product or item that is listed on eBay. The key to winning out over the other auctions, and making more money, is to check your keywords over and over again. Keep looking at the completed auctions, you must learn to pick the 'hot' or 'best' keywords for your item. If you have narrowed your title down to the best search terms and it is all under 55 characters - then you are finished! Post your item for sale and watch as the price magically surpasses all of the other items in the category.
In the world of online auctions, the title is the only way to get more traffic. Traffic equals more bids, more bids equals more money. Sellers who want the most money from eBay will need to learn how to write a good title.
Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in th...
Keywords:
auction titles, ebay, ebay auctions, title, auction, item, product
Article Body:
In the world of online auctions, the title is the only way to get more traffic. Traffic equals more bids, more bids equals more money. Sellers who want the most money from eBay will need to learn how to write a good title.
Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in the title will show up. Keep in mind that auctions with yzx or x y z will not be there. Each term the users puts in the search (xyz for example) should therefore be included in our title if we want to get the most bidders. More bidders makes for a higher final sale price, and that is what we are aiming for.
This means that you must, no matter what, include as many potential keywords as possible. In order to perfect these keywords we need to first pretend we are a buyer. Particularly, a buyer who would be interested in your auction. You should decide what search terms you would use to find the item. Start writing down a list of all potential search terms. When you feel that this list is fairly complete, we can move on to picking which terms to include in the title.
eBay limits the length of the title to 55 characters, so we have to choose each word very carefully. Deciding which keywords, or search terms, to include can be a daunting process. Luckily for us, there are probably a lot of other people who have sold the exact same item. Why is this a good thing? Because we can search for completed auctions.
Pick a keyword that describes your item and search for it on eBay: you will be presented with a list of items. Now, on the lower left navigation bar select "Search Completed Items." This will bring up a new list of auctions that have already ended. There will most likely be a lot of different items showing up, so you now want to refine your search to the point that only the exact product that you are selling shows up. Once that is finished, go to the top of the results. Click on the button that will sort items by price - with the highest prices at the top. What you've just done is created yourself a list of titles, with the ones that work best on the top. Compare the best titles with your keywords, and information about your item specifically (e.g. condition, color), and combine it all into a single line of keywords.
Undoubtedly, there will be more words then space to type them in. This is a challenge that happens with nearly every product or item that is listed on eBay. The key to winning out over the other auctions, and making more money, is to check your keywords over and over again. Keep looking at the completed auctions, you must learn to pick the 'hot' or 'best' keywords for your item. If you have narrowed your title down to the best search terms and it is all under 55 characters - then you are finished! Post your item for sale and watch as the price magically surpasses all of the other items in the category.
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