If you're promoting a website / business online, you can facilitate your work using special software. As with website maintenance, where you normally use some software to build web pages and to upload them to the hosting server, search engine optimization has its industry tools that take many routines off your shoulders.
There are several typical tasks every search marketer has to deal with on the daily basis. The most popular of them are: researching keywords, optimizing keyword positioning across Web pages, submission to search engines, checking rankings, searching for link partners, launching and controlling PPC campaigns, and many others.
In this training course, we focus on Web CEO as your primary SEO toolkit, since it enables a professional approach to all common, as well as not-so-common search marketing missions.
SEO software such as Web CEO allows for managing several websites at the same time, and carrying out the full cycle of promotion activities, including the pre-analysis (market and niche research) and post-analysis (evaluation of results). Also, it provides smart ways to spy over your competition and copy their effective promotion techniques.
You can use the Free Edition of Web CEO, available at http://www.webceo.com/download/, to perform most of the operations described here. Moreover it can be used for more Internet marketing purposes beyond the bounds of search engine optimization. However, some functions are available in the professional (paid) editions of Web CEO only. For such cases, we are working to mention the manual way to do the same things – with the help of your browser and sometimes common office applications. So please check back soon.
We have included numerous practical examples and demonstration videos of using Web CEO throughout the course. The following demo will introduce you to Web CEO and show you how to best operate it for promoting, analyzing and maintaining multiple websites. Click the link below to view the video. You need to have Adobe Flash Player installed on your computer to view the demonstration.
Click here to view the demo
Sunday, July 19, 2009
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- Step 3: Website Submission
- Step 2: Optimization - Tuning the Pages
- Step 1: Picking out Keywords
- Part 2: On-Page Optimization
- Quiz (1): Understanding Search Engines
- Selected Reading List
- Lesson (7): How Search Engines Rank Pages
- Lesson (6): Who Feeds Who - Search Engine Relation...
- Lesson (5): META-engines
- Lesson (4): Pay-for-Performance Search Engines
- Lesson (3): Human-Powered Search Engines
- Lesson (2): Crawler-Based Search Engines
- Part 1: Understanding Search Engines
- Stage 1. Search Engine Marketing
- Get Acquainted with Search Engine Optimization Tools
- What You Should Know before Getting Started with O...
- Introduction into Internet Marketing
- Internet Marketing Basics- Course contents
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