Quiz (1): Understanding Search Engines

Quiz (1): Understanding Search Engines
The HTML comments and META description tags are mostly helpful:
a-for Web surfers seeking additional information about the Web page.
b-for higher rankings in spider-based search engines.
c-for Web browsers to correctly display the page.
Spiders give more value to the following on-page parameters:
a-text in the different parts of the body.
b-JavaScripts, Flash, Alt text.
c-Meta descriptions, navigation bars and menus.
Bing/Live Search/MSN gets the search results from:
a-its own index.
b-Yahoo results.
c-Google.
d-Inktomi results.
The major players in the search engine industry are:
a-Google, Yahoo!, Bing/Live/MSN.
b-Yahoo!, DMOZ, Google.
c-Google, Yahoo!, Amazon.
Submission to the human-powered directories is useful because:
a-it greatly raises the search engine traffic to your page.
spider-based engines often use directories as a source of new content-rich pages to crawl.
b-your pages will be automatically added to all directories on the Web.
c-Web surfers mainly use directories as a source of new content-rich pages.
PPC search engine is:
a-a search engine where you pay to have your pages reviewed by editors.
b-a search engine where you pay for inclusion of your site in the main result listing.
c-a search engine that uses the pay-per-click model and where advertisers bid on search terms they wish to target.
Web crawlers are:
a-a special software that is a part of a crawler-based search engine.
b-human-powered search engines.
c-a special software for unethical SEO techniques to spam the search engines.
Search engines rank:
a-Web pages, not sites.
b-websites as well as separate Web pages.
c-websites, not Web pages.
Open Directory Project is:
a-constructed and maintained by a global community of professional well-paid editors.
b-constructed and maintained by a global community of volunteer editors.
c-constructed and maintained by MSN volunteer editors.
d-is a subdivision of Yahoo! Directory.
PPC stands for:
a-Pixels-Per-Copy, the advertising payment model where an advertiser pays for each pixel of his banner.
b-Pay-Per-Click, the advertising payment model where an advertiser pays only when the advertisement is actually clicked.
c-Pay-Per-Context, the advertising payment model where prices depend on the context where your ads appear.