Internet Marketing Basics- Course contents

what's inside the Basic Internet Marketing courses

The chart below illustrates the material available in Basic and Advanced training courses.

The "P" icon opposite the item means this material is available in the Internet Marketing Professional course only.
The Basic training course counts 4 stages, 52 lessons, 11 quizzes, and 10 training movies.
The Professional training course counts 5 stages, 97 lessons, 18 quizzes, and 11 training movies.

http://www.seo-training-course.com/student/course/items/index.php?i=279


Access
Grade
Introduction into Internet Marketing
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What You Should Know before Getting Started
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Get Acquainted with Search Engine Optimization Tools
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Stage 1. Search Engine Marketing
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Part 1: Understanding Search Engines
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Lesson (1): Classification of Search Engines
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Lesson (2): Crawler-Based Search Engines
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Lesson (3): Human-Powered Search Engines
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Lesson (4): Pay-for-Performance Search Engines
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Lesson (5): META-Engines
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Lesson (6): Who Feeds Who - Search Engine Relationships
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Lesson (7): How Search Engines Rank Pages
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Selected Reading List
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Quiz (1): Understanding Search Engines
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Part 2: On-Page Optimization
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Step 1: Picking out Keywords
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Lesson (8): Defining Your Niche and Audience
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Lesson (9): Preparing to Research Keywords and Getting Suggestions
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Lesson (10): Using Keyword Suggestion Tools
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Demo (1): Picking out Keywords
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Selected Reading List
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Quiz (2): Picking out Keywords
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Step 2: Optimization - Tuning the Pages
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Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
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Lesson (12): HTML Elements (Page Areas) That Matter
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Lesson (13): Optimizing Layout of Your Pages
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Lesson (14): Optimizing Navigation and Menus
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Lesson (15): The Power of CSS
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Lesson (16): Duplicate Content Issues
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Lesson (17): Local SEO for Your Site
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Demo (2): Optimizing an HTML Page
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Selected Reading List
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Quiz (3): Optimization - Tuning the Pages
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Step 3: Website Submission
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Lesson (18): Search Engines' Submission Rules and Guidelines
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Lesson (19): Submitting to Search Engines
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Lesson (20): Creating a Search Engine Friendly Sitemap
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Lesson (21): Submitting to Directories
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Lesson (22): Verifying Submission Success
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Demo (3): Website Submission
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Selected Reading List
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Quiz (4): Website Submission
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Step 4: Auditing and Improving the Website
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Lesson (23): Detecting and Fixing Site Visibility Issues
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Lesson (24): Detecting and Fixing Site Usability Problems
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Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste
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Demo (4): Monitoring Site Uptime
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Demo (5): Testing Your Site and Improving Its Quality
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Selected Reading List
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Quiz (5): Auditing and Improving the Website
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Part 3: Off-Page Optimization
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Step 5: Link Marketing
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Lesson (26): Link Popularity and Link Quality
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Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms
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Lesson (28): Link Building Strategies and Techniques
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Demo (6): Find Link Partners
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Selected Reading List
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Quiz (6): Link Marketing
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Part 4: Monitoring Search Engine Rankings
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Lesson (29): Issues with Automated Ranking Monitoring
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Lesson (30): Analyzing Your Rankings over Time
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Demo (7): Checking Site Rankings
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Selected Reading List
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Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
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Lesson (31): Black-Hat Techniques vs White-Hat Techniques
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Lesson (32): Code of Ethics
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Lesson (33): Gray Hat SEO
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Lesson (34): What to Do if Your Site Has Been Penalized
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Selected Reading List
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Quiz (7): Search Engine Spamming
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Part 6: Search Engine Advertising
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Introduction to Online Advertising
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Step 1: Pay Per Click Advertising
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Lesson (35): Introduction to PPC and Basic Concepts
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Lesson (36): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)
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Demo (8): Manage PPC Campaigns
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Selected Reading List
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Quiz (8): Search Engine Marketing
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Stage 2: E-Mail Marketing
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Lesson (37): Introduction to E-Mail Marketing. The Basics
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Lesson (38): The Six-Step Process of E-Mail Marketing
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Lesson (39): Working with Your Mailing List
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Lesson (40): Creating the Message and Choosing the Subject
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Lesson (41): Running the Campaign - E-Mail Transmission Tips
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Selected Reading List
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Stage 3: Affiliate Marketing
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Lesson (42): Introduction to Affiliate Marketing
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Lesson (43): Earning Money as an Affiliate
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Lesson (44): Starting Your Own Affiliate Program
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Lesson (45): Setting Up the Program
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Lesson (46): Choosing Your Partnership Model
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Lesson (47): Recruiting Affiliates
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Selected Reading List
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Stage 4: Web Analytics
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Introduction to Web Analytics
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Part 1: Traffic Data Sources
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Lesson (48): Different Web Traffic Data Sources
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Lesson (49): Web Analytics Pyramid Model
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Demo (9): Using the HitLens Configuration Wizard
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Quiz (9): Traffic Data Sources
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Part 2: Traffic Sources
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Lesson (50): Referring Sites and Partners
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Lesson (51): Advertising Campaigns and Organic Search Engine Results
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Lesson (52): Keywords as a Data Source
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Demo (10): Browsing HitLens Reports
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Quiz (10): Traffic Sources
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Selected Reading List
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Quiz (11): Web Analytics
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Glossary
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I have finished the course. What's next?