Internet Marketing Basics-Course contents: Step 2: Optimization

Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
Lesson (12): HTML Elements (Page Areas) That Matter
Lesson (13): Optimizing Layout of Your Pages
Lesson (14): Optimizing Navigation and Menus
Lesson (15): The Power of CSS
Lesson (16): Duplicate Content Issues
Lesson (17): Local SEO for Your Site
Demo (2): Optimizing an HTML Page
Selected Reading List
Quiz (3): Optimization - Tuning the Pages

Step 2: Optimization - Tuning the Pages
Perhaps you have already learnt that on-page factors have lost a great deal of the influence they once had on search engine rankings. Nowadays, it's common to think that your positions depend more on the off-page data the spiders are able to collect about your pages, that is, page presence in directories, link popularity and keyword theme. To some extent this is true however on-page factors are still in the game especially when search engines speak about search quality and search phrase matching.
Google, a dominant search market player, went ahead with the development of algorithms and search results processing. As a result, the Google team created exacting indices and algorithms aimed at purifying search results and making them more relevant. Some of them are content-addressed filters that check similar or duplicate pages. Those pages are sifted and passed to a supplemental index. Others analyze the elements and alt attributes to estimate their accuracy and relevancy. However, off-page factors are dominant and decisive when Google ranks pages. <br />Other top search engines such as Yahoo! and Bing/Live Search/MSN place even much more weight on the page content during the ranking. That is why on-page factors still play a weighty role, and creating fresh, quality and optimized content should be one of the important steps of your website promotion activities. <br />Further on this step we'll study how to populate the contents of the website with your best keywords in such a way that the search spider will consider your keyword-focused content as relevant and, just as importantly, not see your efforts as spam. Organically implement keywords into the structure of the sentences reads good but such type of content is not sufficient for good ranking. That's why keyword-focused content will be our purpose. <br />Even if you fail to remember every detail of what we teach in On-page Optimization section of this course, make sure to apply the following advice: <br />Keep the pages easily readable by spiders by using simple and clear coding; observe coding standards such as XHTML; <br />Use rich textual content on your site, create many pages related to various aspects of the topics covered by your main keywords; keep the textual content on each of your pages abundant, with 100 words as a minimum; <br />Ensure that your site has a rigid link structure, no broken or outdated links; <br />Use (but don't overuse) keywords in your domain name, URLs of separate pages, titles, headings, link text, etc; <br />Use keywords and their synonyms all over the body text, mainly concentrating on the beginning and end of the page, but keep it natural sounding for human visitors – don't let keywords be your every second word. Emphasize keywords by making them bold, using simple HTML markup; Update your pages regularly. <br />Next, let's have a look at what we can do to our pages to make them search-engine-friendly. <br />What you should remember: <br />When optimizing on-page factors, use rich, valuable, regularly updated, and keyword enhanced content. <br /> <br /><span style="font-weight:bold;">Lesson (11): Key Concepts: Keyword Prominence, <br />Density, Proximity and Frequency</span> <br /> <br />Lesson (12): HTML Elements (Page Areas) That Matter <br /> <br /> <br /> <br />Lesson (13): Optimizing Layout of Your Pages <br /> <br /> <br />Lesson (14): Optimizing Navigation and Menus <br /> <br /> <br />Lesson (15): The Power of CSS <br /> <br /> <br />Lesson (16): Duplicate Content Issues <br /> <br /> <br />Lesson (17): Local SEO for Your Site <br /> <br /> <br />Demo (2): Optimizing an HTML Page <br /> <br />Selected Reading List <br /> <br /> <br />Quiz (3): Optimization - Tuning the Pages <br /> <br /> <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <span itemprop='name'>T. 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expanded'> <a class='toggle' href='javascript:void(0)'> <span class='zippy toggle-open'> ▼ </span> </a> <a class='post-count-link' href='https://basicsinternetmarketing.blogspot.com/2009/07/'> July </a> <span class='post-count' dir='ltr'>(18)</span> <ul class='posts'> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/step-3-website-submission.html'>Step 3: Website Submission</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/step-2-optimization-tuning-pages.html'>Step 2: Optimization - Tuning the Pages</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/step-1-picking-out-keywords.html'>Step 1: Picking out Keywords</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/part-2-on-page-optimization.html'>Part 2: On-Page Optimization</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/quiz-1-understanding-search-engines.html'>Quiz (1): Understanding Search Engines</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/selected-reading-list.html'>Selected Reading List</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/lesson-7-how-search-engines-rank-pages.html'>Lesson (7): How Search Engines Rank Pages</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/lesson-6-who-feeds-who-search-engine.html'>Lesson (6): Who Feeds Who - Search Engine Relation...</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/lesson-5-meta-engines.html'>Lesson (5): META-engines</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/lesson-4-pay-for-performance-search.html'>Lesson (4): Pay-for-Performance Search Engines</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/lesson-3-human-powered-search-engines.html'>Lesson (3): Human-Powered Search Engines</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/lesson-2-crawler-based-search-engines.html'>Lesson (2): Crawler-Based Search Engines</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/part-1-understanding-search-engines.html'>Part 1: Understanding Search Engines</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/stage-1-search-engine-marketing.html'>Stage 1. Search Engine Marketing</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/get-acquainted-with-search-engine.html'>Get Acquainted with Search Engine Optimization Tools</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/what-you-should-know-before-getting.html'>What You Should Know before Getting Started with O...</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/introduction-into-internet-marketing.html'>Introduction into Internet Marketing</a></li> <li><a href='https://basicsinternetmarketing.blogspot.com/2009/07/internet-marketing-basics-course.html'>Internet Marketing Basics- Course contents</a></li> </ul> </li> </ul> </li> </ul> </div> </div> <div class='clear'></div> </div> </div><div class='widget Profile' data-version='1' id='Profile1'> <h2>Contributors</h2> <div class='widget-content'> <ul> <li><a class='profile-name-link g-profile' href='https://www.blogger.com/profile/18277107719576678996' style='background-image: url(//www.blogger.com/img/logo-16.png);'>T. 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Internet Marketing Basics-Course contents

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Sunday, July 19, 2009

Step 2: Optimization - Tuning the Pages